CAREER LIBRARY
Advertising Industry
Learn more about the Advertising industry, read our articles and explore the job roles.
Read the latest articles on Advertising, and learn more about the industry.
Job Roles in Advertising
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea.
An Account Associate typically supports account managers by maintaining client relationships and managing operational tasks, often found in environments that involve client servicing.
An Account Coordinator typically supports sales by managing schedules, tracking sales progress, coordinating with other departments, and assisting with client management.
An Account Director is a senior role responsible for managing relationships with important clients, developing strategic account plans, and overseeing account teams in delivering services.
An Account Executive is responsible for managing relationships with clients, identifying sales opportunities, and maintaining a high level of customer service.
An Account Lead oversees client accounts, ensures client satisfaction, and focuses on sales and relationship-building within a company.
An Account Planner is responsible for identifying the consumer insights and developing the communication strategy for branding and advertising campaigns.
An Account Strategist develops advertising campaigns and strategies for clients, focusing on aligning the client's brand and goals with market trends and consumer behavior.
An Account Supervisor is typically involved in managing client relationships and campaigns within an agency. They ensure that the client's needs are met and coordinate with various teams to deliver on project goals.
An Ad Operations Specialist is responsible for managing online advertising campaigns, optimizing ad performance, and ensuring that ads are targeted effectively to reach desired audiences.
The role involves managing client relationships, coordinating advertising campaigns, and ensuring client satisfaction with advertising services provided. Key responsibilities include strategic planning, negotiating contracts, and aligning client goals with creative work.
Responsible for managing client relationships, coordinating advertising campaigns, and ensuring client satisfaction within an advertising agency.
An Advertising Coordinator oversees the development and implementation of advertising campaigns, ensuring that they meet brand standards and reach the targeted audience effectively.
An advertising copywriter is responsible for creating compelling written content used in marketing and advertising campaigns, aimed to persuade and inform consumers about products and services.
An Advertising Manager oversees the advertising activity of a business, develops strategies and campaigns, collaborates with clients and advertising staff, and manages advertising budgets.
An Advertising Sales Director is responsible for leading and guiding a team of sales personnel in selling advertising space, time, or media in their publications, TV, or digital outlets.
An Advertising Specialist is responsible for developing and managing advertising campaigns, strategizing with clients or teams, analyzing data, and coordinating with media outlets.
An Affiliate Marketing Manager oversees partnership programs where affiliates promote a company's products. They manage relationships, track affiliate sales, and develop strategies to increase affiliate-driven revenue.
An Agricultural Product Marketer is responsible for promoting and selling products related to farming and agriculture, which may include crops, equipment, and services.
This role involves the sale of advertising and other publication spaces to clients in the agricultural sector, conveying the value of reaching the agriculture industry audience.
An Art Director is responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts.
An Automotive Advertising Manager is responsible for creating and overseeing advertising campaigns for vehicles, working with marketing teams, and collaborating with auto manufacturers and dealerships.
An Automotive Media Buyer is responsible for purchasing advertising space and airtime for automotive companies to reach their target audience and promote their products or services effectively.
A Brand Ambassador is a person who represents and promotes a company's brand, products, or services, usually through various marketing and public relations strategies.
A Brand Development Director is responsible for creating and implementing strategies to enhance a company's brand identity and market presence.
A Brand Engagement Coordinator is responsible for developing and implementing strategies to enhance customer interaction and loyalty to the brand, often through events, social media, and personalized communication.
A Brand Manager is responsible for developing and implementing marketing strategies to manage the perception of a company’s brand or products, ensuring consistency and a strong presence in the market.
A Brand Strategist develops positioning recommendations, guides market research analysis and defines brand elements and tone.
A campaign manager leads and coordinates marketing campaigns for products, services, or political candidates. They strategize, implement, and oversee all aspects of the campaign to ensure its success.
A Chief Marketing Officer is responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives.
A Client Account Manager is responsible for managing and nurturing relationships with clients, understanding client needs, ensuring client satisfaction with products or services, and identifying opportunities for account growth.
A Client Services Coordinator interacts with clients to ensure satisfaction with company products and services, manages client accounts, resolves issues, and acts as a liaison between the client and the company.
Responsible for overseeing client relationships, ensuring customer satisfaction, developing strategies to improve client services, and leading client service teams.
A Client Services Manager is responsible for maintaining and developing client-business relationships. The individual ensures clients are satisfied with the company's services, manage team members, and work to improve the customer service experience.
A Consumer Insights Manager analyzes customer data and feedback to understand consumer behavior and preferences, aiming to guide marketing strategies and product development.
A Content Marketing Manager is responsible for creating, editing, and promoting written, video, and graphic content. They tailor marketing messages to attract and retain customers.
A Content Marketing Specialist is responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, ultimately driving profitable customer action.
A Content Marketing Strategist develops and manages strategies to create and distribute valuable, relevant content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action.
A content strategist develops plans for creating and distributing engaging, relevant content to attract and retain a clearly defined audience. This role often involves market research, creation of a content calendar, and collaboration with creative teams.
A Conversion Rate Optimizer is responsible for analyzing online user behavior, website data, and online sales funnels to improve the conversion rates of website visitors into customers.
A copywriter is responsible for crafting compelling written content for advertising or marketing purposes, which can include slogans, online content, scripts for commercials, and other promotional materials.
A Creative Account Manager is responsible for maintaining and growing client relationships, developing strategic advertising campaigns, and ensuring creative alignment with client objectives.
A Creative Consultant provides expert advice on creative direction and strategy for companies to improve their brand's image through media, content, marketing campaigns, and other forms of communication.
A Creative Director is responsible for overseeing the creative vision and direction of a company's branding, advertising campaigns, and marketing strategies. They lead a team of designers, writers, and artists to create cohesive and impactful visual messages.
This role involves leading and overseeing the creative team responsible for producing visual, audio, and interactive media content for advertising, branding, and marketing campaigns.
A Creative Technologist integrates creative skills with technology expertise to develop innovative digital solutions and engaging interactive experiences. They work on projects involving web development, mobile apps, digital campaigns, and emerging technologies.
This role involves managing online advertising campaigns, overseeing digital marketing strategies, optimizing ad performance, and maximizing ROI on digital platforms.
A Digital Analyst evaluates the effectiveness of an organization's online initiatives by analyzing data and user feedback to improve the digital user experience.
A Digital Content Strategist plans and manages content creation and distribution across online platforms to engage audiences and support branding or marketing goals.
A digital designer is responsible for creating design solutions for digital media, including websites, mobile apps, and interactive advertisements.
A Digital Marketer is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
A Digital Marketing Analyst is responsible for analyzing digital marketing campaigns, leveraging data analytics to assess performance, and providing insights to optimize online marketing strategies.
A Digital Marketing Coordinator develops, implements, and oversees online marketing strategies to promote products or services, using various digital channels.
A Digital Marketing Director is responsible for developing, implementing, and managing marketing campaigns that promote a company's brand, products, and services. Their role includes planning and executing digital marketing strategies, overseeing social media content, and measuring the success of online advertising efforts.
A Digital Marketing Manager oversees online marketing strategies, campaigns, and projects to increase brand awareness and sales through digital channels.
A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company's products, services, or brand. They harness digital channels including social media, search engine optimization, email marketing, online display ads and collaborate with content creators and influencers to reach targeted audiences.
A professional responsible for developing solutions to meet clients' brand objectives based on consumer insight and data. Focuses on digital channels to create successful campaigns.
A Digital Media Manager oversees digital marketing efforts, including social media strategies, content creation, online branding, and advertising campaigns, to enhance a company's online presence.
A Digital Project Manager oversees the planning, tracking, and delivery of digital projects such as websites, mobile apps, and online campaigns. This role requires strong coordination and communication skills.
An Email Marketing Specialist focuses on creating and executing email marketing campaigns, managing email lists, segmenting audiences, and analyzing email performance to engage customers and drive sales.
An Event Marketing Manager oversees the promotion and execution of events meant to enhance brand awareness and product engagement. Their main responsibilities include planning and managing event marketing campaigns, coordinating with vendors, and analyzing event performance to maximize impact and ROI.
An Event Marketing Specialist is responsible for planning and executing events aimed at promoting a company or product. They handle the marketing strategies and logistics for events.
An Event Promotion Coordinator is responsible for planning marketing campaigns and managing promotions to enhance the visibility and attendance of events.
A Graphic Designer creates visual concepts using computer software or by hand to communicate ideas that inspire, inform, and captivate consumers.
This role involves coordinating marketing campaigns that leverage the popularity and reach of social media influencers to promote brands and products.
This role involves building relationships with influencers across various platforms to promote products or brands, as part of marketing and public relations strategies.
A Marketing Account Manager is responsible for managing client relationships, developing marketing strategies, coordinating with the creative team, and ensuring successful campaign delivery.
A Marketing Analyst is responsible for studying market conditions to assess the potential sales of products and services. The role involves gathering and analyzing data, forecasting sales trends, assessing the effectiveness of marketing campaigns, performing competitive analysis, and presenting insights to help with strategic planning.
A marketing communications director is responsible for overseeing the development and implementation of marketing and advertising campaigns across various channels, ensuring brand consistency and effective communication with target audiences.
A professional who develops, implements, and oversees marketing strategies and communications, including messaging, content creation, and media campaigns.
A Marketing Consultant advises companies on how to create and implement marketing strategies to promote their products or services. They analyze market trends and data to develop marketing plans.
A Marketing Coordinator supports the marketing department's initiatives. Duties include organizing campaigns, developing marketing strategies, and conducting market research.
A Marketing Data Analyst examines market conditions, demographics, and other data to help companies improve their marketing efforts.
A Marketing Director oversees an organization's marketing strategies, campaigns, and branding efforts to enhance the company's growth and market presence.
A Marketing Manager is responsible for developing and executing marketing strategies to promote products or services, enhance brand awareness, and increase sales.
This job role involves coordinating and overseeing market research projects to understand consumer preferences, market trends, and the effectiveness of marketing strategies.
A Marketing Specialist develops and implements strategies to promote a company's products or services, targeting specific markets and demographics to increase sales.
A Marketing Strategist develops promotional and advertising strategies to boost company sales, create brand recognition, and effectively communicate product benefits to potential customers.
Responsible for leading market research efforts, analyzing consumer trends, and guiding marketing strategies to enhance product development and promotional campaigns.
Analyzes market conditions to determine potential sales of a product or service. Conducts surveys, collects data, and provides insight on consumer preferences and market trends.
A Market Research Manager is responsible for leading market research projects, analyzing consumer trends and preferences, and advising on market strategies to optimize business performance.
A Media Account Manager is responsible for building and maintaining relationships with clients and ensuring they are satisfied with the advertising services provided. They manage client portfolios, develop strategies, and coordinate with other teams to deliver effective advertising campaigns.
A media buyer is responsible for purchasing advertising space and time on platforms such as television, radio, print, and digital. Their goal is to reach the target audience in the most cost-effective way.
A Media Event Planner is responsible for organizing and coordinating events such as product launches, press conferences, and promotional events, specifically for media coverage.
A Media Planner develops strategic advertising plans to effectively reach a target audience and evaluates the success of advertising campaigns.
A Media Sales Representative is responsible for selling advertising space or time, building relationships with clients, and developing new business opportunities within the media industry.
A Motion Graphics Artist creates animated and visual effect-driven content for various media, including film, television, and digital platforms, utilizing software and artistic skills.
A Multimedia Designer creates visual content using graphics, animations, and video to enhance user experience on digital platforms like websites and social media.
An Online Community Manager is responsible for managing and moderating online platforms, engaging with the community, and developing strategies to promote brand presence and customer interaction.
A Paid Advertising Analyst focuses on creating and managing advertising campaigns in digital spaces, analyzing performance data, and optimizing ads for better conversion rates and ROI.
A Performance Marketing Manager is responsible for developing and managing online advertising campaigns with a focus on achieving specific performance metrics like conversions, sales, and ROI.
A PPC Specialist manages and optimizes pay-per-click advertising campaigns, which include keyword research, ad copywriting, bid management, and tracking ROI for various platforms.
A Promotions Coordinator is responsible for developing and implementing marketing and advertising campaigns, organizing promotional events, and coordinating communication efforts to boost product or brand awareness.
A Promotions Manager oversees the development and implementation of promotional strategies to increase brand awareness and sales. They work on campaigns and events.
A scientific publications marketer is responsible for promoting and selling scientific journals, books, and online content to academics, researchers, and institutions.
A Search Engine Marketer develops and implements strategies to improve a company's presence in search engine results, aiming to increase visibility and drive traffic.
An SEO Analyst is responsible for analyzing, reviewing and implementing changes to websites so they are optimized for search engines. This involves ensuring that the site ranks high in search engine results.
A professional who advises companies on how to optimize their online content for search engines to increase visibility and rankings.
An SEO Specialist analyzes, reviews, and implements changes to websites to optimize for search engines. This role improves website rankings, increases traffic, and aims to boost brand visibility online.
A Social Media Coordinator is responsible for creating and maintaining a company's presence on social media platforms. They design and implement social media strategies, manage marketing campaigns, and engage with the audience.
A Social Media Manager is responsible for managing an organization's social media profiles and engaging with the audience. They create and curate content, develop marketing campaigns, analyze engagement data, and collaborate with other teams to promote the company's brand.
A Social Media Strategist develops and implements marketing strategies across social media platforms to enhance brand awareness, engage with the audience, and promote products or services.
A Social Media Writer creates engaging content for social platforms to reach and interact with an audience, promote products or a brand, and drive social presence.
A Traffic Coordinator manages the flow of information and materials in advertising agencies, ensuring that project components move efficiently between creative teams, clients, and media outlets.
A Web Analytics Specialist collects, measures, and analyzes website data to understand user behavior, improve web performance, and optimize digital marketing strategies.