Digital Media Manager
A Digital Media Manager oversees digital marketing efforts, including social media strategies, content creation, online branding, and advertising campaigns, to enhance a company's online presence.
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Sample Job Descriptions for Digital Media Manager
Below are the some sample job descriptions for the different experience levels, where you can find the summary of the role, required skills, qualifications, and responsibilities.
Junior (0-2 years of experience)
Summary of the Role
The Digital Media Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Required Skills
- Understanding of CRM software.
- Familiarity with web design and content management systems.
- Excellent analytical and project management skills.
- Strong team player with a professional outlook.
- Strong attention to detail and a data-driven approach to problem solving.
- Ability to express ideas clearly both in oral and written communication.
- Adaptability and efficiency in a fast-paced environment.
- Capability to handle multiple projects simultaneously while meeting deadlines.
Qualifications
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- BSc/BA in marketing or relevant field.
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, etc.).
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.).
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
Intermediate (2-5 years of experience)
Summary of the Role
As a Digital Media Manager, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. This role involves strategic planning and execution of digital marketing efforts including SEO/SEM, database marketing, email, social media, and display advertising campaigns. You will need to have a firm grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Required Skills
- Strong understanding of digital marketing and digital production
- Solid grasp of social media, SEO, SEM, and email marketing
- Proficient using marketing technology and analytics tools
- Proven ability to work in a fast-paced environment
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Creative thinker with a customer-centric approach to marketing
- Ability to collaborate with cross-functional teams
- Strong problem-solving abilities
- Adaptability and willingness to learn new technologies
Qualifications
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Senior (5+ years of experience)
Summary of the Role
As a Senior Digital Media Manager, you will lead our digital media team in the planning, execution, and optimization of online marketing efforts. Your expertise in digital media strategies will drive brand awareness, engagement, and conversion across all digital channels. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).
Required Skills
- Expertise in various digital media platforms and marketing tools.
- Strong analytical skills with a knack for data analysis.
- Effective project management abilities.
- Exceptional communication and interpersonal skills.
- Ability to anticipate market trends and stay ahead of the competition.
Qualifications
- Bachelor's degree in Marketing, Communication, or a related field.
- Minimum of 5 years' experience in digital media or online marketing.
- Proven experience managing PPC, SEO, social media, and other digital media channels.
- Strong understanding of web analytics and digital marketing tools (e.g. Google Analytics, SEMrush).
- Excellent leadership and team management skills.
Responsibilities
- Develop and implement comprehensive digital media strategies to increase brand visibility and achieve marketing goals.
- Manage digital media budgets and campaigns across all online platforms, ensuring cost-effective allocations.
- Use analytics tools to track performance of digital media campaigns and make data-driven adjustments to improve results.
- Collaborate with cross-functional teams to integrate digital media strategies with overall marketing plans.
- Oversee the creation and delivery of engaging content across various digital platforms including social media, websites, and email marketing.
- Stay up-to-date with digital media technologies and latest trends to keep the brand at the forefront of developments in digital marketing.
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