Digital Advertising Manager
This role involves managing online advertising campaigns, overseeing digital marketing strategies, optimizing ad performance, and maximizing ROI on digital platforms.
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Sample Job Descriptions for Digital Advertising Manager
Below are the some sample job descriptions for the different experience levels, where you can find the summary of the role, required skills, qualifications, and responsibilities.
Junior (0-2 years of experience)
Summary of the Role
We are seeking a creative and analytical Digital Advertising Manager to develop, implement and manage our digital advertising strategy. This role involves working closely with the marketing team to create compelling ad campaigns across various digital platforms to drive brand awareness and sales conversion.
Required Skills
- Knowledge of digital marketing concepts and best practices
- Skills in analytics and SEO tools
- Ability to manage multiple campaigns and projects
- Experience with ad serving tools and comfortable with marketing automation technology
- Creative thinking with an audience-first mindset
Qualifications
- Bachelor's degree in Marketing, Advertising, or a related field
- Familiarity with digital advertising platforms such as Google AdWords, Facebook Ads Manager, etc.
- Strong analytical skills and data-driven thinking
- Excellent communication and collaboration skills
Responsibilities
- Assist in developing and managing digital advertising campaigns across various channels
- Analyze campaign performance and suggest improvements
- Research and leverage trends in the digital advertising space
- Collaborate with the marketing team to align digital advertising strategies with overall marketing goals
- Monitor budgets and oversee online advertising spend
- Report on the performance of digital advertising campaigns and provide insights to the management team
- Coordinate with the design team to create visually appealing advertisements
Intermediate (2-5 years of experience)
Summary of the Role
As a Digital Advertising Manager, you will be responsible for planning, developing, implementing, and managing the overall digital advertising strategy. You will lead a team of marketing professionals to manage digital ad campaigns and ensure they align with the growth objectives of the business. Your role is to enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers.
Required Skills
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Team management and communication skills.
- Ability to multitask and perform under tight deadlines.
- Strong problem-solving skills and creative thinking.
Qualifications
- Bachelor's degree in marketing or relevant field.
- Proven working experience in digital marketing, particularly within the industry.
- Experience with A/B and multivariate experiments.
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Responsibilities
- Develop and execute a comprehensive digital advertising strategy.
- Manage and oversee various digital marketing channels such as PPC, display ads, and social media advertising.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage the digital advertising budget.
- Stay up-to-date with digital technology developments.
Senior (5+ years of experience)
Summary of the Role
As a Senior Digital Advertising Manager, you will oversee the development, execution, and optimization of digital advertising campaigns across various online platforms. You will lead a team dedicated to driving brand awareness and ROI through innovative and data-driven marketing strategies.
Required Skills
- Strategic planning and execution
- Budget management and cost optimization
- Team leadership and development
- Data analysis and decision-making
- Strong negotiation and partnership building
- Understanding of the digital media landscape
- Creative thinking and problem-solving
Qualifications
- Minimum 5 years of experience in digital advertising or related field.
- Proven track record of creating and managing successful digital advertising campaigns.
- Strong leadership skills with experience managing teams.
- High proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Advertising.
- Experience with analytics and reporting tools like Google Analytics and Tableau.
- Familiarity with programmatic advertising and retargeting strategies.
- Bachelors' degree in Marketing, Advertising, or a related field; a Master's degree is preferred.
Responsibilities
- Develop and execute a comprehensive digital advertising strategy that aligns with the company's goals.
- Manage large-scale advertising budgets and ensure efficient allocation of resources.
- Lead and inspire a team of digital advertising professionals, setting clear objectives and performance metrics.
- Leverage data analytics to monitor campaign performance and make data-informed decisions for optimization.
- Maintain up-to-date knowledge on digital marketing trends and competitors' strategies.
- Cultivate relationships with key advertising platforms and negotiate strategic partnerships.
- Ensure compliance with industry regulations and standards across all campaigns.
- Collaborate with cross-functional teams to integrate digital advertising efforts with overall marketing strategies.
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