Senior (5+ years of experience)
Summary of the Role
As a Senior Digital Marketer, you will lead our organization's digital marketing efforts, crafting strategies and campaigns to enhance our online presence, increase engagement, and drive measurable results. You will delve into multiple digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, leveraging your extensive experience to maximize ROI and foster growth.
Required Skills
Expertise in SEO/SEM and Google Analytics.
Proficiency with social media platforms and marketing tools.
Strong analytical thinking and problem-solving skills.
Excellent written and verbal communication skills.
Creativity and the ability to generate innovative marketing initiatives.
Proficient in marketing automation and CRM software.
Time management and organizational skills.
Qualifications
Bachelor's degree in Marketing, Communications, or related field.
5+ years of experience in digital marketing, with a proven track record of successful campaigns.
Strong understanding of all digital marketing channels, especially SEO, SEM, social media, and email marketing.
Experience with marketing analytics tools and the ability to translate data into actionable insights.
Leadership experience with the ability to motivate and guide a team.
Strong project management skills, with the capacity to juggle multiple projects simultaneously.
Excellent interpersonal and collaboration skills.
Responsibilities
Develop and execute comprehensive digital marketing strategies across multiple channels.
Analyze data and metrics to make informed decisions about campaign adjustments for optimization.
Lead and mentor a team of digital marketing professionals in executing campaigns effectively.
Oversee the creation of engaging and SEO-friendly content for our website and social media platforms.
Collaborate with cross-functional teams to ensure a cohesive brand message and identity.
Stay current with digital marketing trends and tools, applying new techniques to enhance the company's marketing efforts.
Manage the digital marketing budget effectively, ensuring the best allocation of resources for maximum impact.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).