Media Account Manager
A Media Account Manager is responsible for building and maintaining relationships with clients and ensuring they are satisfied with the advertising services provided. They manage client portfolios, develop strategies, and coordinate with other teams to deliver effective advertising campaigns.
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Sample Job Descriptions for Media Account Manager
Below are the some sample job descriptions for the different experience levels, where you can find the summary of the role, required skills, qualifications, and responsibilities.
Junior (0-2 years of experience)
Summary of the Role
As a Junior Media Account Manager, you will be responsible for supporting the media planning and buying process for various clients, managing relationships and ensuring client needs are met. This role will require good communication and organizational skills, as well as an ability to work under pressure to meet deadlines.
Required Skills
- Strong organizational and time-management skills.
- Proactive and eager to learn.
- Good team player with the ability to work collaboratively.
- Basic understanding of media analytics and measurement tools.
- Adaptability to a fast-paced work environment.
- Client-service oriented mindset.
Qualifications
- Bachelor's degree in Advertising, Marketing, Communications, or a related field.
- Understanding of media planning, buying, and research.
- Basic knowledge of digital and traditional media channels.
- Excellent communication and presentation skills.
- Ability to manage multiple projects simultaneously and work under tight deadlines.
- Strong analytical skills and attention to detail.
- Proficiency in MS Office Suite, especially Excel and PowerPoint.
- Prior internship or experience in a media agency is preferred.
Responsibilities
- Assist with the development and execution of media plans that meet client objectives.
- Support senior account staff with daily client and campaign management.
- Coordinate with internal teams and external partners to ensure campaign delivery.
- Monitor and report on campaign performance, providing insights and optimizations.
- Handle the day-to-day communication with clients, building strong relationships.
- Stay up-to-date with media trends, tools, and best practices.
- Assist with the financial management of accounts, including budget tracking and billing.
- Contribute to the new business pitch process with research and presentation materials.
Intermediate (2-5 years of experience)
Summary of the Role
Our company is seeking a dynamic Media Account Manager to build strong client relationships and manage a portfolio of media accounts. The ideal candidate will be responsible for developing tailored media strategies, overseeing campaign execution, and ensuring client satisfaction with a focus on driving revenue growth and customer success.
Required Skills
- Strategic thinking and analytical skills
- Project management and organizational abilities
- Effective communication and relationship-building competencies
- Proficiency in media-related software and databases
- Ability to analyze data and glean actionable insights
- Proficient in social media and web analytics
- Strong problem-solving skills
- Adaptability and capacity to manage multiple projects simultaneously
Qualifications
- Bachelor's degree in Marketing, Advertising, Business Administration, or relevant field.
- Proven work experience as a Media Account Manager or similar role.
- Understanding of media planning, buying, and measurement.
- Experience managing multiple client accounts and maintaining client relationships.
- Strong negotiation and presentation skills.
- Ability to work independently and in a team environment.
- Excellent communication, interpersonal, and customer service skills.
- Knowledge of digital marketing tools and platforms.
Responsibilities
- Develop a deep understanding of clients' business goals to propose and execute strategic media plans.
- Maintain and grow relationships with clients by providing exceptional service and support.
- Coordinate with internal teams including sales, marketing, and creative to ensure campaigns are on target and goals are being met.
- Monitor campaign performance, analyze metrics, and produce regular reports to clients.
- Stay up-to-date with industry trends, new media technologies, and competitive landscape to propose innovative solutions.
- Negotiate contracts and close agreements to maximize profits.
- Manage financial aspects including budgeting, forecasting, and invoicing.
- Address client queries effectively and in a timely manner.
Senior (5+ years of experience)
Summary of the Role
We are seeking a seasoned Media Account Manager with a proven track record of managing and growing client accounts in the media industry. The ideal candidate will have extensive experience in client relationship management, strategic planning, and execution of media campaigns.
Required Skills
- Proficiency in media buying and planning tools.
- Strong understanding of advertising metrics and analysis.
- Proven strategic thinking and problem-solving capabilities.
- Solid project management skills.
- Ability to foster long-term client relationships.
- Highly organized with attention to detail.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in media planning, buying, or account management.
- Strong track record of growing accounts and meeting or exceeding targets.
- Experience with digital and traditional media channels.
- Ability to analyze data and translate insights into actionable strategies.
- Excellent communication, negotiation, and presentation skills.
Responsibilities
- Develop strong client relationships and serve as the main point of contact for all matters.
- Understand clients' business goals and develop media strategies to meet their objectives.
- Negotiate and secure media placements across various platforms.
- Work closely with internal teams to deliver cohesive and effective campaigns.
- Analyze campaign performance and provide clients with insightful reporting.
- Stay up-to-date with industry trends and consumer behavior to offer informed recommendations.
- Identify opportunities for account growth and upsell additional services.
- Manage budgets and ensure campaigns are delivered on time and within financial parameters.
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