Give us an example of a creative idea you contributed during a brainstorming session.

Sample answer to the question

During a brainstorming session, I came up with the idea of creating interactive quizzes as a way to engage our audience and gather data on their preferences. This idea stemmed from my observation that our target audience enjoys interactive content and that quizzes have been proven to be highly shareable on social media platforms. To implement this idea, I suggested using a quiz creation tool that would allow us to easily design and deploy quizzes on our website and social media channels. The team loved the idea and we have since created several quizzes that have generated high levels of engagement and data insights.

A more solid answer

During a brainstorming session, I contributed a creative idea to revamp our blog by introducing a series of interactive storytelling articles. I noticed that our blog was lacking audience engagement and wanted to find a way to make our content more interactive and memorable. To bring this idea to life, I proposed incorporating multimedia elements such as videos, interactive images, and dynamic storytelling techniques. I collaborated with our design and development team to create a prototype, which received positive feedback from both the team and our target audience. Implementing this idea not only increased user engagement with our blog but also improved our brand perception as an innovative and creative company.

Why this is a more solid answer:

The solid answer provides a more comprehensive example of a creative idea contributed during a brainstorming session. It highlights the candidate's ability to think outside the box and problem-solve by identifying a specific issue with the blog and proposing a solution. The answer also demonstrates effective collaboration with the team to bring the idea to life. However, it could further improve by providing more specific details about the impact and results of implementing the idea.

An exceptional answer

During a brainstorming session, I suggested a creative idea to leverage user-generated content for our social media campaigns. I noticed that our audience was actively sharing photos and videos related to our brand on social media platforms. To tap into this valuable resource, I proposed creating a dedicated hashtag and encouraging our audience to share their content using the hashtag. This idea not only allowed us to showcase our audience's creativity and loyalty but also helped foster a sense of community among our followers. The response was overwhelming, with hundreds of user-generated content submissions. We curated the best submissions and featured them in our social media posts, which resulted in significantly higher engagement rates and strengthened our brand authenticity and connection with our audience.

Why this is an exceptional answer:

The exceptional answer goes beyond the basic and solid answers by providing a highly innovative and impactful idea contributed during a brainstorming session. It showcases the candidate's ability to think strategically and identify a valuable resource (user-generated content) that can be leveraged to enhance the brand's social media campaigns. The answer also demonstrates the candidate's understanding of community building and the positive impact it can have on brand perception and audience engagement. However, it could further improve by providing specific metrics or data to quantify the success of the idea.

How to prepare for this question

Before the interview, familiarize yourself with the company's current content strategy, platforms, and target audience. This will help you come up with relevant and practical creative ideas during the brainstorming session.
Think about previous experiences where you have contributed creative ideas, whether in a professional setting, during academic projects, or personal ventures. Be prepared to discuss the process, challenges faced, and outcomes of those ideas.
Consider how your creative ideas align with the company's objectives and target audience. Focus on ideas that can generate measurable results and add value to the company's content strategy.
Practice communicating your ideas effectively in a brainstorming setting. Pay attention to your communication style, clarity, and ability to listen and collaborate with others.
Research current content marketing trends, technologies, and best practices. Stay up to date with the latest tools and strategies that can enhance content creation and engagement.
Be ready to adapt your creative ideas based on feedback and suggestions from the interviewer or team members. Show your openness to collaboration and incorporating diverse perspectives.

What interviewers are evaluating

Creativity and problem-solving
Team collaboration and communication