Can you explain your knowledge of basic SEO?

Sample answer to the question

Yes, I have a basic understanding of SEO. I know that SEO stands for Search Engine Optimization and it is a set of techniques used to improve a website's visibility on search engines. Some basic SEO practices include keyword research, optimizing meta tags, creating quality content, and building backlinks. I have used tools like Google Analytics to track website traffic and keyword rankings. In my previous role, I worked closely with the SEO team to ensure that our content was optimized for search engines by incorporating relevant keywords and meta tags. While I am still learning and expanding my knowledge in this area, I believe my understanding of basic SEO principles can contribute to the overall success of the content strategy.

A more solid answer

Yes, I have a solid understanding of basic SEO. Throughout my career, I have gained experience in keyword research, on-page optimization, and content creation with SEO in mind. For example, in my previous role as a Content Writer, I conducted keyword research using tools like SEMrush to identify relevant keywords for our target audience. I then integrated these keywords into our website's meta tags and content to improve its visibility on search engine results pages. Additionally, I collaborated closely with the SEO team to ensure our content aligned with their strategies and recommendations. We regularly analyzed website performance data and made data-driven optimizations to improve our search engine rankings. This collaboration resulted in a significant increase in organic website traffic and improved search visibility for our target keywords.

Why this is a more solid answer:

The solid answer expands on the basic knowledge by giving specific examples of past experiences and collaboration with the SEO team. It mentions conducting keyword research, on-page optimization, content creation, and regular analysis of website performance data. It also highlights the positive outcomes of this collaboration, such as increased organic website traffic and improved search visibility.

An exceptional answer

Absolutely! I consider myself to be highly knowledgeable in basic SEO practices. Over the years, I have successfully implemented SEO strategies and achieved significant results. For instance, in my previous role as a Content Strategist, I led a comprehensive SEO initiative for a client's website. I conducted in-depth keyword research using various tools, including Ahrefs and Moz, to identify high-volume and low-competition keywords. Based on this research, I optimized the website's meta tags, headings, and content to improve its search engine rankings. I also implemented a link-building strategy by reaching out to industry influencers and securing high-quality backlinks. As a result of these efforts, the client's website saw a 30% increase in organic search traffic within just three months. I believe my extensive knowledge and hands-on experience in basic SEO make me well-equipped to contribute to the success of your content strategy.

Why this is an exceptional answer:

The exceptional answer not only showcases a deep understanding of basic SEO but also provides specific examples of past achievements and their impact. It mentions conducting in-depth keyword research using tools like Ahrefs and Moz, optimizing meta tags, headings, and content, and implementing a successful link-building strategy. It also highlights the significant results achieved, such as a 30% increase in organic search traffic within a short period. This answer demonstrates a high level of expertise and tangible outcomes.

How to prepare for this question

1. Familiarize yourself with basic SEO concepts such as keyword research, on-page optimization, and link building.
2. Stay updated with the latest SEO trends and algorithm changes by following industry blogs and reputable sources.
3. Practice hands-on exercises like conducting keyword research and optimizing meta tags to gain practical experience.
4. Collaborate with SEO specialists or attend workshops to deepen your knowledge and learn from experts in the field.
5. Showcase your understanding of SEO in your portfolio or during the interview by discussing past projects where you applied SEO principles.
6. Highlight any certifications or courses you have completed related to SEO to demonstrate your commitment to continuous learning and professional development.

What interviewers are evaluating

Basic SEO knowledge
Collaboration and communication