Can you provide an example of a media buying strategy you developed based on client goals?

Sure! In a recent media buying project, a client wanted to increase brand awareness among the millennial audience for their new product. To meet their goals, I developed a comprehensive media buying strategy. First, I conducted market research and audience analysis to identify the media channels most popular among millennials, such as social media platforms, streaming services, and lifestyle websites. I negotiated deals with these platforms to secure the best rates and placements for the client's advertisements. Additionally, I worked closely with the creative team to develop engaging ad content that resonated with the target audience. Throughout the campaign, I continuously monitored and analyzed performance metrics to optimize media buys, reallocating budget to the highest-performing channels. The campaign resulted in a significant increase in brand awareness among millennials, exceeding the client's expectations.

Certainly! Let me share an example of a media buying strategy I developed based on client goals. Recently, I had a client who wanted to launch a new product targeting young professionals. Their goal was to increase market share and generate leads. To achieve this, I conducted extensive market research and analyzed audience data to identify the most effective media channels to reach the target audience. I selected platforms such as Instagram, LinkedIn, and popular lifestyle websites as they were highly frequented by young professionals. For the negotiation phase, I utilized media buying software like Kantar and Nielsen to analyze metrics and KPIs for each platform, ensuring optimal placements and rates. With strong negotiation skills, I secured advantageous deals with the selected media outlets. To enhance ROI, I closely monitored campaign performance using Comscore and made data-driven optimizations, reallocating budget to the best-performing channels. By closely collaborating with the creative team, we developed engaging ad content that resonated with the target audience. As a result, the campaign successfully increased market share by X% and generated X leads, surpassing the client's expectations.

Absolutely! Let me share a comprehensive example of a media buying strategy I developed based on client goals. I recently worked with a client in the fashion industry who wanted to launch a new product line targeting fashion-forward millennials. Their primary objective was to drive brand awareness and increase online sales. To accomplish this, I conducted in-depth market research and leveraged audience segmentation to identify the target group's preferred media consumption habits. Through the use of advanced media planning and buying software like Kantar and Nielsen, I analyzed industry trends, competitor strategies, and consumer behavior to identify the most effective channels. Based on the insights gathered, I developed a multi-channel media buying strategy encompassing social media platforms, popular fashion blogs, and lifestyle magazines. During the negotiation phase, my strong negotiation skills allowed me to secure premium ad placements at competitive rates. As part of the strategy, I implemented A/B testing to optimize ad placements, messaging, and creative elements. Throughout the campaign, I closely monitored key performance indicators (KPIs) using Comscore and Google Analytics to ensure efficient resource allocation and measure campaign success. By continuously analyzing the data and making data-driven optimizations, I achieved a return on ad spend (ROAS) of X, exceeding industry benchmarks by X%. The campaign's success was further supported by collaborative efforts with the creative team, where we aligned ad content with each media placement to maximize engagement. This comprehensive media buying strategy resulted in a significant increase in brand awareness, 50% growth in online sales, and a 20% increase in market share within six months.