What is your experience with analyzing data and market research for media buying?

I have experience analyzing data and conducting market research for media buying. In my previous role, I was responsible for gathering and analyzing audience data to identify target demographics for advertising campaigns. I also used market research to assess the effectiveness of different media channels and make informed decisions on where to allocate budgets. I am proficient in using media planning and buying tools, such as Kantar and Nielsen, to access market data and track campaign performance. Additionally, I have strong analytical skills and attention to detail, which allows me to interpret data and optimize media buys to achieve maximum ROI.

In my current role as a Media Buyer, I have conducted in-depth data analysis and market research to inform media buying decisions. I utilize tools like Kantar, Nielsen, and Comscore to gather audience insights, demographics, and viewership trends. By analyzing this data, I identify target audiences and select media channels that align with their preferences and behaviors. For example, I recently analyzed data from a campaign targeting young adults and found that online video platforms had the highest reach and engagement within this demographic. This informed my media buying strategy, where I negotiated competitive rates with digital platforms and secured optimal placements for the campaign. Additionally, I closely monitor campaign performance metrics, such as impressions, click-through rates, and conversion rates, to assess the effectiveness of media buys and make data-driven optimizations. My strong analytical skills and attention to detail enable me to identify patterns and trends in data, ensuring that media buys are continuously optimized for maximum ROI while staying within budget constraints.

Throughout my 4 years of experience as a Media Buyer, I have demonstrated a strong track record in analyzing data and market research to drive successful media buying strategies. For example, in a recent campaign, I leveraged market research to identify an emerging target audience for a client in the health and wellness industry. By analyzing consumer behavior data, I discovered a growing interest in holistic health practices among millennials. Armed with this insight, I developed a media buying strategy that focused on online platforms popular among this demographic, such as health and wellness blogs and social media influencers. As a result, the campaign achieved a 20% increase in brand awareness and a 15% growth in online sales. Additionally, I have honed my negotiation skills and always strive to secure the best rates and placements for my clients. In a recent negotiation with a TV network, I was able to secure a 15% discount on the advertised rates, resulting in significant savings for the client. My analytical skills and attention to detail enable me to effectively analyze campaign performance metrics and identify areas for improvement. I regularly conduct A/B tests and analyze the data to optimize media buys and drive higher ROI. Overall, my experience and expertise in analyzing data and market research make me confident in my ability to excel as a Media Buyer.