How do you handle negative feedback or criticism of your design work? Can you share an example of a time when you received negative feedback and how you used it to improve?
Product Design Lead Interview Questions
Sample answer to the question
When I receive negative feedback or criticism of my design work, I try to approach it with an open mind and a willingness to learn and improve. One example of a time when I received negative feedback was during a design review session for a mobile app I was working on. The feedback was that the navigation was confusing and it was hard for users to find certain features. Instead of getting defensive, I listened attentively to the feedback and took detailed notes. I then conducted further user research to understand why the navigation was confusing. Based on the insights gathered, I iterated on the design, simplifying the navigation and adding clearer labels. The revised design was well-received by both the users and stakeholders.
A more solid answer
When I receive negative feedback or criticism of my design work, I see it as an opportunity for growth and improvement. I believe in the value of design thinking and user-centered design methodologies, so I always try to understand the perspective of the feedback giver. For example, in a past project, I received negative feedback about the color scheme I used in a web application. Instead of disregarding the feedback, I initiated a discussion with the stakeholders to understand their concerns and preferences. Through effective communication and collaboration, we were able to find a compromise that satisfied both the stakeholders and the design principles. This experience taught me the importance of actively seeking feedback and involving stakeholders in the design process to ensure alignment and meet user needs.
Why this is a more solid answer:
The solid answer expands on the basic answer by emphasizing the candidate's belief in design thinking and user-centered design methodologies. It also includes a specific example of how the candidate used effective communication and collaboration to address negative feedback. However, it can still be improved by providing more specific details about the design improvements made and the impact on the final outcome.
An exceptional answer
When faced with negative feedback or criticism of my design work, I approach it with a growth mindset and a commitment to continuous improvement. I believe that feedback is a valuable source of insights and an opportunity to refine my design skills. In a recent project, I received negative feedback about the usability of a mobile app I was working on. Users found it difficult to navigate through the app and perform key tasks. To address this feedback, I conducted user research and usability testing to identify pain points and gather user feedback. Based on the findings, I redesigned the navigation flow, simplifying the structure and adding intuitive touch gestures. I also incorporated user feedback into my design decisions, ensuring that the app met their needs and expectations. The revised design received positive feedback from users, resulting in increased user engagement and satisfaction levels.
Why this is an exceptional answer:
The exceptional answer showcases the candidate's growth mindset and commitment to continuous improvement. It includes specific details about how the candidate addressed negative feedback by conducting user research, usability testing, and incorporating user feedback into the design process. The candidate also highlights the positive impact of the design improvements on user engagement and satisfaction. This answer demonstrates a strong understanding of design thinking, user-centered design, and the ability to effectively apply feedback to enhance design outcomes.
How to prepare for this question
- Familiarize yourself with design thinking and user-centered design methodologies.
- Reflect on past experiences when you received negative feedback and how you used it to improve.
- Practice active listening and open-mindedness when receiving feedback.
- Be prepared to share specific examples of design improvements based on feedback.
- Highlight your ability to collaborate and communicate effectively with stakeholders.
What interviewers are evaluating
- Design thinking
- User-centered design
- Communication
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