Tell me about a time when you had to handle a crisis or unexpected situation during an advertising campaign. How did you resolve it?

During an advertising campaign I worked on for an automotive client, we faced a crisis when the campaign's main spokesperson was unable to participate due to a sudden illness. This unexpected situation put the campaign at risk because we had already shot the majority of the video footage with the spokesperson. To resolve this crisis, I quickly brainstormed potential solutions with my team. We decided to pivot the campaign by focusing on showcasing the product features and benefits instead of relying heavily on the spokesperson's endorsement. I coordinated with the creative team to create new visuals and voiceover scripts that highlighted the product's unique selling points. We worked overtime to reshoot and edit the video content within a tight deadline. Despite the setback, the campaign was successfully launched and achieved positive results, exceeding the client's expectations.

During an advertising campaign for an automotive client, we faced a crisis when the campaign's main spokesperson fell ill and couldn't participate. This situation threatened the success of the campaign as we had already shot most of the footage with the spokesperson. To resolve this, I immediately convened a meeting with my team to brainstorm solutions. We decided to shift the focus of the campaign to highlight the product's features and benefits instead of relying heavily on the spokesperson's endorsement. I collaborated closely with the creative team to develop new visuals and voiceover scripts that effectively showcased the unique selling points of the product. We worked diligently to reshoot and edit the video content within a tight timeline without compromising quality. The revised campaign was successfully launched and received positive feedback from the client and the target audience, surpassing their expectations.

While managing an advertising campaign for an automotive client, we encountered a crisis when the campaign spokesperson unexpectedly fell ill just days before the launch. This posed a significant challenge as we had already invested a substantial amount of time and resources in capturing footage with the spokesperson. To address this crisis, I swiftly assembled a crisis management team, consisting of representatives from creative, production, and marketing departments. As a team, we evaluated the potential impact of the crisis on campaign objectives and devised a multi-faceted solution. First, we leveraged the existing footage with the spokesperson and strategically incorporated it into the campaign to maintain brand consistency. Second, we identified key product features and crafted a compelling narrative that would resonate with the target audience. Third, we collaborated closely with the creative team to develop new visual elements that would enhance the storytelling and compensate for the absence of the spokesperson. Lastly, we expedited the post-production process by assigning additional resources and closely monitoring the progress. Despite the initial setback, the revised campaign was launched successfully and outperformed industry benchmarks, exceeding the client's expectations.