Give an example of a time when you had to handle a conflict within your team or between stakeholders during an advertising project.

During a previous advertising project, there was a conflict between the creative team and the stakeholders about the direction of the campaign. The creative team wanted to take a more unconventional and edgy approach, while the stakeholders preferred a more traditional and conservative approach. I handled the conflict by facilitating a meeting between the two parties and encouraging open communication. I listened to both sides, acknowledging their viewpoints and concerns. I then facilitated a compromise that incorporated elements from both approaches, resulting in a final campaign that satisfied both the creative team and the stakeholders.

During a previous advertising project for a luxury car brand, the creative team was at odds with the stakeholders about the creative direction of the campaign. The creative team wanted to showcase the car's sleek design and advanced features, while the stakeholders were concerned about maintaining a more traditional and elegant brand image. As the Advertising Manager, I recognized the importance of both perspectives and organized a brainstorming session to generate ideas that aligned with the stakeholders' vision while maintaining the creative team's innovative approach. Through effective communication and negotiation, I facilitated a discussion that resulted in a compromise. We decided to create a visually stunning campaign that highlighted the car's features while incorporating elements of elegance and sophistication. This approach satisfied both the creative team's desire for innovation and the stakeholders' need for a traditional brand image.

During an advertising project for an electric vehicle startup, a conflict arose between the design team and the marketing team regarding the prioritization of aesthetic appeal versus technical specifications in the campaign. The design team focused on creating visually captivating ads that highlighted the sleek design and eco-friendly features of the vehicles. On the other hand, the marketing team emphasized the importance of showcasing the technical specifications and highlighting the unique selling points of the electric vehicles. Recognizing the significance of addressing both aspects, I conducted individual meetings with each team to understand their perspectives and concerns. I then facilitated a joint brainstorming session where members from both teams had an opportunity to present their ideas and concerns. Through open dialogue and active listening, I encouraged collaboration and fostered an environment where both teams felt heard and valued. We collectively developed a campaign that harmoniously integrated visually appealing elements with clear messaging about the technical advantages of the electric vehicles. The campaign successfully resonated with the target audience, resulting in increased brand awareness and sales for the startup.