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JUNIOR LEVEL

Tell me about a time when you had to repurpose existing content to reach a new audience. How did you adapt the content and what were the results?

Content Marketing Strategist Interview Questions
Tell me about a time when you had to repurpose existing content to reach a new audience. How did you adapt the content and what were the results?

Sample answer to the question

In my previous role as a Content Writer, I had to repurpose existing blog content to reach a new audience. We had a series of informative blog articles that were popular among our current audience, but we wanted to expand our reach to a different demographic. To adapt the content, I conducted research on the preferences and interests of the new target audience. Based on my findings, I modified the tone and style of the articles to be more conversational and used examples and references that would resonate with the new audience. I also optimized the content for SEO by incorporating relevant keywords. As a result, we saw a significant increase in website traffic from the new demographic, with a higher engagement rate and increased time spent on the blog.

A more solid answer

During my time as a Content Marketing Specialist, I encountered a scenario where I had to repurpose existing video content to attract a new audience segment. The original videos were informative and targeted at industry professionals, but we wanted to reach a wider consumer audience. To adapt the content, I conducted market research and identified the preferences and interests of the new audience. Based on the research, I made several changes to the videos. I simplified the language, added visually appealing graphics, and incorporated relevant popular culture references to make the content more relatable. Additionally, I optimized the videos for social media platforms by creating shorter teaser clips and using attention-grabbing thumbnails. The results were impressive. The videos performed exceptionally well on social media, reaching a large number of viewers, and receiving a high engagement rate. We also observed an increase in website traffic and conversions from the new audience segment.

Why this is a more solid answer:

The solid answer provides specific details about the candidate's role as a Content Marketing Specialist and the actions taken to repurpose the content. It addresses all the evaluation areas mentioned in the job description, showcasing the candidate's research and analytical skills, communication and collaboration skills, creativity, and attention to detail. However, the answer could be further improved by including more measurable results and specific metrics.

An exceptional answer

In my previous role as a Content Marketing Strategist, I came across a situation where I needed to repurpose an existing whitepaper to target a new audience. The original whitepaper was technical and aimed at industry experts, but we wanted to reach decision-makers and executives in different industries. To adapt the content, I conducted extensive market research and gathered feedback from potential customers to understand their pain points and interests. Based on the insights gained, I restructured the whitepaper to make it more easily digestible and focused on demonstrating the business value of the solutions we offered. I also incorporated more visual elements such as infographics and case studies to enhance readability and engagement. Additionally, I created a series of blog posts derived from the whitepaper to provide bite-sized information for busy executives. The results were remarkable. The whitepaper received positive feedback from the target audience, generating a significant increase in leads and conversions. The blog posts gained traction in industry publications and social media, reaching a wider audience and establishing our brand as a thought leader in the space.

Why this is an exceptional answer:

The exceptional answer demonstrates the candidate's extensive experience as a Content Marketing Strategist and showcases their advanced research and analytical skills, communication and collaboration skills, creativity, and attention to detail. The answer includes specific details about the actions taken to repurpose the content, including gathering feedback from potential customers and creating additional bite-sized content. The measurable results and specific metrics highlight the candidate's ability to drive tangible outcomes through their content marketing strategies.

How to prepare for this question

  • Familiarize yourself with various content repurposing techniques, such as transforming blog posts into videos or repurposing whitepapers into blog posts.
  • Stay updated with the latest trends and preferences of different target audiences to ensure your repurposed content resonates with them.
  • Practice conducting thorough market research to identify the pain points, interests, and preferences of different audience segments.
  • Develop a strong understanding of SEO and web traffic metrics to optimize your repurposed content for maximum visibility and engagement.
  • Be prepared to provide measurable results and specific metrics to showcase the effectiveness of your content repurposing efforts.

What interviewers are evaluating

  • Research and analytical skills
  • Communication and collaboration skills
  • Creativity
  • Attention to detail

Related Interview Questions

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What role does storytelling play in your content marketing approach? Can you give an example of how you have effectively used storytelling?
How do you ensure that your content marketing efforts align with the overall marketing and business goals?
How do you approach collaborating with cross-functional teams to gather input and ensure content success?
Describe a situation where you had to repurpose existing content for different channels. How did you adapt the content and what was the outcome?
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What strategies do you use to generate new ideas for content that will engage the target audience?
Tell me about a time when you had to deal with conflicting feedback on your content. How did you handle it and what was the outcome?
Tell me about a time when you had to conduct research to inform your content marketing strategy. What methods did you use and how did it contribute to the success of the strategy?
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Describe a time when you had to work on a project with a cross-functional team that had conflicting viewpoints. How did you manage the situation and ensure successful collaboration?
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Tell me about a time when you had to pivot your content marketing strategy due to a change in market trends. How did you adapt and what were the results?
Tell me about a time when you had to adapt your content marketing strategy to target a new market or audience. How did you tailor the content and what were the results?
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Tell me about a time when you had to work on a project with a tight budget. How did you manage resources to produce effective content?
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Tell me about a time when you had to repurpose existing content to reach a new audience. How did you adapt the content and what were the results?
Describe a time when you had to create content for a niche audience. How did you tailor the content to resonate with that audience?
Describe a time when you had to integrate content programs with brand campaigns to drive brand demand. How did you approach this and what were the outcomes?
Do you have any knowledge of SEO and web traffic metrics? How have you used this knowledge in your previous work?
Tell me about a time when you had to balance quantity and quality in content creation. How did you approach this?
How do you approach optimizing content for different stages of the customer journey?
Tell me about a time when you had to handle negative feedback on your content. How did you respond and what was the outcome?
Give an example of how you have integrated keywords into your content to improve SEO.
What tools and software have you used in your content marketing work?
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Tell me about a time when you had to adapt your content marketing strategy to meet changing marketing goals. How did you handle this and what was the outcome?
Tell me about a time when you had to work with a limited budget to create impactful content. How did you manage resources and still achieve your goals?
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Describe a situation where you had to handle a negative review or criticism of your content. How did you respond and how did it impact the outcome?
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Tell me about a time when you had to adapt your content marketing strategy to target a specific demographic. How did you tailor the content and what were the results?
Tell me about a time when you had to adapt your content marketing approach to target a specific audience segment. How did you tailor the content and what were the results?
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