Tell me about a time when you had to deal with conflicting feedback on your content. How did you handle it and what was the outcome?
Content Marketing Strategist Interview Questions
Sample answer to the question
One time, I received conflicting feedback on a blog post I wrote. One person thought it was too technical and another person thought it was not technical enough. To handle this, I scheduled a meeting with both individuals to discuss their feedback and understand their perspectives. During the meeting, I asked probing questions to gain insight into their expectations and preferences. After the discussion, I carefully analyzed their feedback and identified common themes. I then revised the blog post, finding a balance between technical details and accessibility. The outcome was a well-received blog post that appealed to both the technical and non-technical audience.
A more solid answer
In my role as a Content Marketing Strategist, I encountered conflicting feedback on a whitepaper I had written. One stakeholder felt that the whitepaper was too long and technical, while another stakeholder believed it lacked depth and analysis. To address this, I scheduled individual meetings with both stakeholders to gain a deeper understanding of their concerns. During these meetings, I actively listened to their feedback and asked clarifying questions to ensure I fully understood their perspectives. After carefully reviewing their feedback, I conducted additional research and performed a thorough content analysis. This allowed me to identify areas where I could streamline the content while still providing in-depth analysis. I revised the whitepaper, striking a balance between technicality and readability, and also added more in-depth analysis to address the concerns of the second stakeholder. The outcome was a well-rounded whitepaper that satisfied both stakeholders and received positive feedback from the target audience.
Why this is a more solid answer:
The solid answer demonstrates stronger communication and collaboration skills by mentioning individual meetings with stakeholders and actively listening to their feedback. Additionally, it shows attention to detail by mentioning conducting research and performing a content analysis. However, it could provide more specific details and results of the whitepaper's outcome.
An exceptional answer
During my time as a Content Marketing Strategist, I encountered conflicting feedback on a series of blog articles. One group of stakeholders believed the articles were too technical and overwhelming for their target audience, while another group felt they were too simplistic and lacked substance. To address this, I organized a team meeting where I facilitated an open discussion about the feedback. I encouraged everyone to share their concerns and ideas for improvement. After the meeting, I conducted a thorough analysis of the feedback and identified key themes and patterns. Based on this analysis, I proposed a revised content strategy that included a mix of technical and accessible articles to cater to different segments of the target audience. I also suggested creating supplementary resources such as infographics and video tutorials to provide further explanations. The outcome was a highly successful content strategy that increased engagement and received positive feedback from both stakeholder groups. The blog articles attracted a larger audience and achieved higher conversion rates, demonstrating the effectiveness of the revised strategy.
Why this is an exceptional answer:
The exceptional answer goes above and beyond by organizing a team meeting to foster open discussion and proposing a revised content strategy with specific additions. It also provides concrete results of increased engagement and higher conversion rates as a result of the revised strategy.
How to prepare for this question
- Reflect on past experiences where you received conflicting feedback on your content and think about how you handled it.
- Consider the importance of strong communication and collaboration skills in resolving conflicting feedback.
- Be prepared to provide specific examples of how you addressed conflicting feedback and the outcomes of your actions.
- Highlight your attention to detail by discussing how you analyzed the feedback and made revisions based on the specific concerns raised.
- Think about the impact of your actions and the results achieved as a result of handling conflicting feedback effectively.
What interviewers are evaluating
- Strong communication and collaboration skills
- Attention to detail
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