Have you performed technical SEO audits before? If so, how do you approach them?

Sample answer to the question

Yes, I have performed technical SEO audits before. When approaching a technical SEO audit, I start by conducting a comprehensive analysis of the website's architecture, linking structure, and overall technical performance. I use SEO tools like Google Analytics, SEMrush, and Moz to gather data and identify any issues or opportunities for optimization. I also analyze the website's HTML, CSS, and JavaScript to ensure they adhere to SEO best practices. Based on my findings, I provide recommendations for improving website performance, such as fixing broken links, optimizing meta tags, improving page load speed, and enhancing mobile responsiveness.

A more solid answer

Yes, I am experienced in performing technical SEO audits. My approach involves conducting a thorough analysis of the website's technical elements, including its architecture, linking structure, and performance. I utilize advanced SEO tools, such as Google Analytics, SEMrush, and Moz, to gather data and identify any areas that need improvement or optimization. Additionally, I analyze the website's HTML, CSS, and JavaScript to ensure compliance with SEO best practices. Based on my findings, I provide actionable recommendations, such as fixing broken links, optimizing meta tags, improving page load speed, and enhancing mobile responsiveness. I also leverage my analytical skills to interpret data and make data-driven decisions to enhance the website's performance and visibility in search engine results.

Why this is a more solid answer:

The solid answer builds upon the basic answer by providing more specific details about the candidate's experience and approach to technical SEO audits. It demonstrates their expertise in conducting thorough analyses and utilizing advanced SEO tools. The answer also emphasizes their knowledge of technical aspects of SEO and their ability to provide actionable recommendations. However, it could still be improved by providing more specific examples of past technical SEO audits and their outcomes.

An exceptional answer

Yes, I have extensive experience in performing technical SEO audits and have achieved significant improvements in website performance and organic search visibility. My approach starts with a comprehensive analysis of the website's technical elements, including its architecture, linking structure, and performance. I conduct thorough keyword research to identify opportunities for optimization. I utilize a combination of SEO tools, such as Google Analytics, SEMrush, Moz, and Screaming Frog, to gather data and uncover issues or areas for improvement. For example, in one project, I identified and fixed numerous broken links, resulting in a 30% increase in organic traffic within three months. Additionally, I optimize the website's HTML, CSS, and JavaScript to ensure compliance with SEO best practices, resulting in improved search engine rankings for target keywords. I also use my strong analytical skills to interpret data and make data-driven decisions, such as identifying trends, optimizing page load speed, and enhancing mobile responsiveness. Overall, my approach to technical SEO audits is thorough, data-driven, and results-oriented.

Why this is an exceptional answer:

The exceptional answer further expands upon the solid answer by providing specific examples of the candidate's past achievements in technical SEO audits. It demonstrates their ability to achieve significant improvements in website performance and organic search visibility through their approach. The answer also showcases their expertise in utilizing a variety of SEO tools and their strong analytical skills. However, it could still be improved by including more details about their collaboration with cross-functional stakeholders and their ability to train and mentor junior team members.

How to prepare for this question

Familiarize yourself with popular SEO tools such as Google Analytics, SEMrush, Moz, and Screaming Frog, and understand how to utilize them for technical SEO audits.
Brush up on your knowledge of HTML, CSS, and JavaScript as they relate to SEO best practices.
Research the latest search engine algorithm updates and SEO trends to ensure your strategies remain effective and competitive.
Prepare examples of past technical SEO audits you have conducted, emphasizing the improvements achieved and the impact on website performance.
Highlight your analytical skills and ability to interpret data to make data-driven decisions in optimizing website performance.

What interviewers are evaluating

Experience with technical SEO audits
Knowledge of technical aspects of SEO
Analytical skills