Can you provide an example of a time when you had to think creatively to overcome a communication obstacle?

Strategic Communications Consultant Interview Questions

Sample answer to the question

Sure! In my previous role as a Communications Manager at a technology company, I encountered a communication obstacle when our team had to present complex technical concepts to non-technical stakeholders. To overcome this, I organized a workshop where I used visual aids, analogies, and real-life examples to simplify the information and make it more relatable. I also encouraged open discussions and asked for feedback to ensure everyone understood the content. By thinking creatively and adapting my communication style, I successfully bridged the gap between technical and non-technical team members.

A more solid answer

Certainly! During my time as a Communications Manager at a technology company, I encountered a communication obstacle when our team needed to present complex technical concepts to non-technical stakeholders. Recognizing the importance of aligning our messaging with the organizational goals and brand identity, I developed a strategic plan to overcome this challenge. Firstly, I conducted thorough research to understand the target audience's preferences and communication preferences. Then, I created a tailored communication strategy that included interactive workshops, visual aids, and storytelling techniques to simplify the information and make it more relatable. I also leveraged my strong interpersonal and networking skills by collaborating with subject matter experts and other departments to gather insights and ensure a cohesive message. By thinking creatively and taking a data-driven approach, I successfully bridged the gap between technical and non-technical team members, resulting in improved understanding and engagement from the stakeholders.

Why this is a more solid answer:

The solid answer provides a more comprehensive response by highlighting the candidate's strategic thinking and planning skills, as well as their ability to align their solution with organizational goals and brand identity. It also emphasizes the candidate's interpersonal and networking skills by mentioning their collaboration with subject matter experts and other departments. However, the answer could still be improved by including specific details about the impact of their solution, such as increased stakeholder satisfaction or improved project outcomes.

An exceptional answer

Absolutely! In my previous role as a Communications Manager at a technology company, I faced a significant communication obstacle when our team had to communicate complex technical concepts to a diverse group of stakeholders with varying levels of technical expertise. To overcome this challenge, I employed a multi-faceted approach that involved strategic thinking, innovative problem-solving, and effective networking. Firstly, I conducted thorough research to understand the target audience's preferences, knowledge gaps, and communication styles. Based on my findings, I developed a comprehensive communication strategy that included a series of interactive workshops, visual aids, and real-life examples to simplify the information and enhance understanding. I also collaborated with subject matter experts, department heads, and other key stakeholders to gather insights, refine the messaging, and ensure a cohesive approach across all channels. Additionally, I introduced a feedback mechanism to encourage open discussions and address any concerns or confusion promptly. As a result of my creative thinking and diligent efforts, we were able to bridge the gap between technical and non-technical team members, facilitate smoother communication, and ensure a shared understanding of the complex technical concepts. This led to increased stakeholder satisfaction, improved project outcomes, and enhanced organizational reputation.

Why this is an exceptional answer:

The exceptional answer goes above and beyond by providing a more detailed and impactful response. It showcases the candidate's strategic thinking, problem-solving, and networking skills in a comprehensive manner. The answer also highlights the candidate's ability to gather insights and refine their approach based on feedback, demonstrating their adaptability and commitment to continuous improvement. Overall, the exceptional answer encompasses all the evaluation areas and provides specific examples of the impact of the candidate's solution.

How to prepare for this question

Familiarize yourself with the job description and identify how creativity and problem-solving are valued in the role.
Reflect on your past experiences where you had to overcome communication obstacles and think creatively.
Think about how your creative solutions aligned with organizational goals and brand identity.
Consider the role of interpersonal and networking skills in overcoming communication obstacles and how you can showcase them in your answer.
Practice presenting your example in a concise and engaging manner, highlighting the key steps you took and the positive outcomes that resulted.

What interviewers are evaluating

Strategic thinking and planning
Interpersonal and networking skills
Analytical and problem-solving skills