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JUNIOR LEVEL

Have you ever had to make changes to your copy based on client feedback? If so, how did you handle it?

Copywriter Interview Questions
Have you ever had to make changes to your copy based on client feedback? If so, how did you handle it?

Sample answer to the question

Yes, I have had to make changes to my copy based on client feedback in the past. When I receive feedback from a client, I take it as an opportunity to improve and deliver exactly what they are looking for. To handle it, I first carefully analyze the feedback and understand the client's needs and objectives. I then make the necessary changes to the copy while keeping the original message intact. Communication is key in this process, so I reach out to the client to clarify any doubts or gather more information if needed. Once I have made the changes, I review the copy again to ensure it meets the client's expectations. I take pride in my ability to adapt to client feedback and provide them with copy that aligns with their vision.

A more solid answer

Yes, I have definitely had to make changes to my copy based on client feedback multiple times throughout my career as a copywriter. One particular project that stands out is when I was working with a client to create a website copy for their new product launch. After submitting the initial draft, the client came back with some feedback requesting a few changes to the tone and style of the copy to better match their target audience. To handle this, I first carefully reviewed the feedback and analyzed their specific suggestions. I then reworked the copy, making sure to maintain the overall message and objectives, but incorporating the client's desired changes. I also took the opportunity to add some creative flair to make the copy more engaging and effective. Once the changes were made, I reached out to the client to explain my thought process and ensure they were satisfied with the revisions. Their positive response and appreciation for my attention to detail and ability to meet their needs further reinforced my commitment to delivering high-quality copy that aligns with the client's vision.

Why this is a more solid answer:

The solid answer goes into more detail about a specific experience of making changes to copy based on client feedback. It showcases the candidate's creativity, attention to detail, and ability to meet the client's needs and objectives. The answer also highlights the candidate's strong communication skills by mentioning their interaction with the client to ensure satisfaction.

An exceptional answer

Absolutely! Making changes to my copy based on client feedback is an essential part of being a successful copywriter. In fact, I consider it an opportunity for growth and improvement. One memorable instance where I handled client feedback was during a project for a fashion brand's social media campaign. After presenting the initial copy to the client, they provided some feedback, suggesting a more playful and casual tone to appeal to their target audience of young fashion enthusiasts. I not only embraced their feedback but also proactively researched the latest trends and language used by their target audience to ensure the copy resonated with them. I made the necessary changes to the copy, infusing it with lighthearted humor and catchy phrases that perfectly captured the brand's personality. To ensure the client's satisfaction, I scheduled a call to discuss the revisions, explaining the reasoning behind each change and how it would enhance the brand's connection with their audience. The client was thrilled with the final result, commending my ability to adapt and my meticulous attention to detail in meeting their objectives.

Why this is an exceptional answer:

The exceptional answer provides a detailed and memorable example of the candidate handling client feedback and making changes to copy. It demonstrates the candidate's creativity in researching and incorporating the latest trends, as well as their ability to understand and connect with a specific target audience. The answer also highlights the candidate's excellent communication skills in explaining the revisions to the client and ensuring their satisfaction.

How to prepare for this question

  • Familiarize yourself with the client feedback process and how it can improve your work. Understand that feedback is valuable and an opportunity for growth.
  • Reflect on past experiences where you made changes to your copy based on client feedback. Be prepared to discuss specific instances, highlighting your adaptability and ability to meet client needs.
  • Consider examples where you went above and beyond to incorporate client feedback and showcase your creativity in making the necessary changes.
  • Practice effective communication skills, both written and verbal, to effectively convey your understanding of client feedback and your proposed changes.
  • Stay updated with industry trends and language used by target audiences. Being proactive in researching and incorporating the latest trends can enhance your ability to adapt and meet client expectations.

What interviewers are evaluating

  • Creativity and ability to adapt
  • Attention to detail
  • Ability to meet client's needs and objectives
  • Strong communication skills

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