Tell us about a time when you had to convince a client or team member to approve your copy. How did you handle any objections they had?

One time, I had to convince a client to approve my copy for a marketing brochure. The client had concerns about the tone and messaging. I handled their objections by scheduling a meeting to discuss their feedback in detail. I listened attentively to their concerns and addressed each one individually, explaining my thought process behind the copy. I also provided examples of successful campaigns with similar messaging to show the client the potential impact. By the end of the meeting, the client was convinced and approved the copy.

I vividly remember a challenging situation when I had to gain approval for my copy from a team member. We were working on a digital marketing campaign for a client, and there was a difference of opinion regarding the messaging strategy. To handle the objections, I first actively listened to the team member's concerns and showed empathy towards their perspective. Then, I presented a comprehensive analysis of our target audience, competitor activities, and the client's goals. I shared examples of successful campaigns with similar messaging and explained how it resonates with the target audience. In addition, I suggested making some modifications to address the team member's concerns without compromising the effectiveness of the copy. By incorporating their feedback, we reached a consensus, and the copy was approved.

Let me share a remarkable experience where I successfully persuaded a client to approve my copy for a website redesign project. The client was apprehensive about making significant changes to their existing content and was hesitant to take risks. To overcome this objection, I first thoroughly researched the client's industry, competitors, and target audience. I then conducted a thorough content audit and identified areas where improvements were necessary. With this valuable insight, I crafted a persuasive argument that highlighted the benefits of refreshing their content to better resonate with their audience, increase engagement, and drive more conversions. To further strengthen my case, I created a visual mock-up of the proposed changes, showcasing the enhanced user experience and improved visual appeal. Finally, I scheduled a meeting with the client and presented my research findings, the rationale behind the suggested changes, and the potential impact on their business goals. The client was impressed by the depth of my analysis, the creativity in my approach, and the clear alignment of my recommendations with their objectives. As a result, they approved my copy and were thrilled with the positive outcomes.