Describe a project where you had to collect, analyze, and report marketing data.

In my previous role at a digital marketing agency, I was responsible for collecting, analyzing, and reporting marketing data for a client's campaign. The campaign aimed to increase brand awareness and drive website traffic. To collect data, I set up tracking codes and tags on the client's website and social media platforms. I utilized Google Analytics and Facebook Ads Manager to analyze the data, including web traffic, user behavior, and ad performance. I created visually appealing reports using Tableau, summarizing the key findings and insights. These reports helped the client understand the impact of the campaign and make informed decisions for future marketing strategies.

In my previous role at a digital marketing agency, I worked on a project where we collected, analyzed, and reported marketing data for a client's campaign. The campaign focused on increasing brand awareness and driving website traffic. As a member of the analytics team, my responsibilities included setting up tracking codes and tags on the client's website and social media platforms to collect data. I utilized Google Analytics to analyze web traffic, user behavior, and conversion rates. Additionally, I used Facebook Ads Manager to analyze the performance of various ad campaigns and A/B tests. With the help of Tableau, I created interactive dashboards and reports that visually presented the key findings and insights. These reports were shared with the client on a regular basis, enabling them to make data-driven decisions and optimize their marketing strategies. As a result of our analysis, the client saw a 15% increase in website traffic and a 10% increase in conversions during the campaign period.

In my previous role at a digital marketing agency, I led a project focused on collecting, analyzing, and reporting marketing data for a client's campaign. The goal of the campaign was to increase brand awareness and drive website traffic. As the project lead, I collaborated closely with the client's marketing team to understand their objectives and target audience. To collect data, I developed a comprehensive tracking plan and implemented tracking codes and tags on the client's website, social media platforms, and email marketing campaigns. I utilized Google Analytics, Adobe Analytics, and custom SQL queries to analyze the data, diving deep into user behavior, traffic sources, and conversion funnels. I applied statistical analysis techniques to identify significant patterns and trends in the data. Using Tableau, I created interactive dashboards and reports that not only presented the key findings but also provided actionable insights for campaign optimization. These reports were shared with the client on a regular basis, facilitating data-driven decision-making. The impact of our analysis was evident, as the client saw a 20% increase in website traffic, a 15% improvement in conversion rates, and a 10% decrease in bounce rate during the campaign period. Moreover, our insights guided the client in refining their target audience and optimizing their content strategy, resulting in a 25% increase in engagement on social media platforms.