/User Interface Designer/ Interview Questions
SENIOR LEVEL

Tell us about a time when you had to pitch a design concept to a client. How did you approach the presentation and address any concerns or objections?

User Interface Designer Interview Questions
Tell us about a time when you had to pitch a design concept to a client. How did you approach the presentation and address any concerns or objections?

Sample answer to the question

In my previous role as a User Interface Designer, I had the opportunity to pitch a design concept to a client. We were working on a mobile application, and I wanted to showcase how our design could provide users with a seamless and intuitive experience. I started the presentation by discussing the user research we conducted and the insights we gathered. Then, I explained the design concept, highlighting its key features and how they addressed the client's goals and target audience. During the presentation, I also addressed any concerns or objections raised by the client. I listened attentively to their feedback and concerns, and I made sure to address each one of them thoughtfully and with supporting evidence. I provided visual examples and conducted a live demo to showcase the usability and functionality of the design. By the end of the presentation, the client was impressed with our design concept and agreed to proceed with it.

A more solid answer

In my previous role as a Senior UI Designer, I had the opportunity to pitch a design concept to a client for a web application. Before the presentation, I conducted thorough research on the client's industry, competitors, and target audience. This allowed me to understand their specific needs and tailor my pitch accordingly. During the presentation, I started by showcasing our research findings and how they informed our design decisions. I then presented the design concept, explaining how it addressed the client's goals and met the needs of their target audience. I used wireframes and interactive prototypes to provide a clear visualization of the user experience. Throughout the presentation, I encouraged open dialogue and actively listened to the client's feedback and concerns. When addressing objections, I took a collaborative approach, offering alternative solutions and providing concrete examples to support my suggestions. By the end of the presentation, the client was convinced of the effectiveness and value of our design concept and decided to move forward with it.

Why this is a more solid answer:

The solid answer provides more specific details and examples of how the candidate approached the presentation of the design concept to the client. It demonstrates their ability to conduct thorough research, tailor the pitch to the client's needs, and effectively address concerns and objections. However, it could still benefit from providing more information about the outcomes and results of the presentation.

An exceptional answer

During my time as a Senior UI Designer, I had the opportunity to pitch a design concept to a high-profile client in the e-commerce industry. The project involved revamping their website to improve user engagement and increase conversions. I approached the presentation with meticulous preparation, starting with a deep dive into their existing website analytics to identify pain points and opportunities for improvement. This enabled me to frame the design concept in a way that addressed their specific challenges. In the presentation, I showcased a comprehensive user journey map that illustrated how the new design would guide users through the conversion funnel seamlessly. I presented a visually stunning prototype created with InVision, allowing the client to interact with the design in real-time. I also prepared a detailed business case, highlighting the potential impact of the design on key metrics such as bounce rate, time on site, and conversion rate. To address concerns and objections, I anticipated potential questions and doubts and prepared compelling and data-backed responses. I also set up a separate meeting after the presentation to ensure any outstanding concerns were addressed. The client was thoroughly impressed with the level of detail and strategic thinking in the presentation. They loved the design concept and acknowledged its potential for driving significant business growth. As a result, they signed a long-term contract with our company.

Why this is an exceptional answer:

The exceptional answer goes above and beyond in providing specific details and examples of how the candidate excelled in pitching a design concept to a client. It demonstrates their ability to conduct in-depth research, create compelling visualizations, and present a comprehensive business case. The outcome of the presentation, including the signing of a long-term contract, showcases the candidate's exceptional impact and persuasive abilities.

How to prepare for this question

  • Before the presentation, thoroughly research the client's industry, competitors, and target audience to understand their specific needs and challenges.
  • Create a comprehensive user journey map or storyboard to showcase the flow and usability of the design concept.
  • Utilize design software and wireframe tools to create visually stunning prototypes that allow the client to interact with the design in real-time.
  • Prepare a detailed business case that highlights the potential impact of the design concept on key metrics and aligns with the client's goals.
  • Anticipate potential concerns and objections and prepare compelling and data-backed responses to address them.
  • Set up a separate meeting after the presentation to ensure any outstanding concerns or questions are addressed and resolved.

What interviewers are evaluating

  • Interpersonal and Communication Skills
  • Attention to Detail and Critical Thinking
  • Proficiency in Design Software and Wireframe Tools
  • Creative and Analytical Approach to Problem-Solving
  • Ability to Work in a Fast-Paced Environment

Related Interview Questions

More questions for User Interface Designer interviews