Tell us about a time when you had to make a difficult design decision and how you reached a resolution.

Sample answer to the question

One difficult design decision I had to make was when I was working on a project for a client who wanted a specific illustration style that didn't align with their brand identity. It was challenging because I had to find a way to create a design that satisfied the client's request while still maintaining the brand's visual consistency. To reach a resolution, I started by researching the client's brand guidelines and understanding their target audience. I then presented multiple design options to the client, showcasing how each option aligned with their brand identity. After a thorough discussion, we were able to come to a consensus on a design that met both the client's vision and the brand's guidelines.

A more solid answer

One challenging design decision I faced was when a client requested an illustration style that was not consistent with their established brand identity. To tackle this, I conducted a thorough analysis of the client's brand guidelines and identified key elements that needed to be incorporated to maintain consistency. I then presented multiple design options to the client, highlighting how each option aligned with their brand values and target audience. I actively sought feedback from the client and incorporated their suggestions into the designs, ensuring a collaborative approach. Through effective communication and continuous iteration, we were able to reach a resolution that not only satisfied the client's request but also maintained the integrity of their brand.

Why this is a more solid answer:

The solid answer provides more specific details about the design decision, such as conducting a thorough analysis of the brand guidelines and incorporating key elements for consistency. It also demonstrates the candidate's ability to actively seek feedback, collaborate with the client, and maintain effective communication throughout the design process. However, it can be further improved by providing more examples of deep understanding of design principles and showcasing specific instances of providing and receiving constructive feedback.

An exceptional answer

During a project, I encountered a difficult design decision when the client wanted to use a vibrant and bold color palette that clashed with their established brand image, which focused on softer and more muted tones. To address this, I initiated a series of discussions with the client to understand their rationale for the color choice and to educate them about the impact on brand perception. I conducted extensive research on color psychology and presented a detailed analysis showcasing how the proposed color palette could potentially dilute the brand's messaging. Utilizing my understanding of design principles, I developed alternative color options that maintained the brand's identity while incorporating elements of the client's preference. Through open and respectful communication, we were able to come to a resolution that not only pleased the client but also strengthened their brand image.

Why this is an exceptional answer:

The exceptional answer goes above and beyond in providing specific details about the design decision, such as the clash between the client's preferred color palette and their established brand image. It showcases the candidate's deep understanding of design principles and their ability to conduct extensive research to support their decision-making process. Furthermore, the answer highlights the candidate's exceptional communication skills by initiating respectful and educational discussions with the client. The resolution presented demonstrates the candidate's ability to balance client preferences with preserving brand integrity.

How to prepare for this question

Familiarize yourself with the concept of design decision-making and the factors involved in reaching resolutions.
Reflect on your previous design projects and identify instances where you faced challenging design decisions.
Be prepared to discuss your approach to maintaining brand consistency while meeting client requirements.
Think about how you communicate and collaborate with clients and team members to ensure effective resolution of design decisions.
Consider how you incorporate feedback and iterate on designs to reach a consensus.
Stay updated on design trends and research topics such as color psychology to strengthen your decision-making process.

What interviewers are evaluating

Deep understanding of design principles
Ability to provide and receive constructive feedback
Excellent communication and collaboration skills