Can you provide an example of an innovative and relevant design you have created?

Sample answer to the question

Sure! One innovative and relevant design I created was for a digital marketing campaign for a clothing brand. The goal was to create visually compelling social media ads that would attract the attention of our target audience. I used a combination of digital illustration tools like Adobe Illustrator and Photoshop to create dynamic and eye-catching illustrations that showcased the brand's unique clothing designs. The illustrations incorporated bold colors, intricate details, and a sense of movement to captivate viewers. The campaign was a success, with the ads receiving high engagement and driving increased traffic to the brand's website.

A more solid answer

Certainly! One innovative and relevant design I created was for a mobile app interface for a travel booking platform. The challenge was to create a user-friendly and visually appealing design that would enhance the overall user experience. To achieve this, I conducted extensive research on travel industry trends and user preferences and brainstormed unique design concepts. I then used Adobe Illustrator and Sketch to create wireframes and mockups of the app screens, incorporating intuitive navigation elements, vibrant colors, and engaging imagery. I also collaborated closely with the development team to ensure the design was technically feasible. The final design received positive feedback from users and contributed to increased app downloads and customer satisfaction.

Why this is a more solid answer:

This is a solid answer because it provides a more detailed example of an innovative and relevant design, showcasing the candidate's skills in research, conceptualization, wireframing, and collaboration. However, it could still be improved by providing specific metrics or results to demonstrate the impact of the design.

An exceptional answer

Absolutely! One exceptional example of an innovative and relevant design I created was for a branding project for a startup in the fashion industry. The objective was to establish a distinctive visual identity that would resonate with their target market. I conducted in-depth market research to understand the industry landscape, analyzed competitor brands, and identified whitespace opportunities. Based on my findings, I developed a comprehensive branding strategy that included a unique logo, typography, color palette, and brand guidelines. I collaborated closely with the client, gathering their feedback and refining the designs until we achieved a final result that perfectly encapsulated their brand story and values. The new branding received accolades from industry experts and stakeholders, leading to a significant increase in brand recognition and customer engagement.

Why this is an exceptional answer:

This is an exceptional answer because it provides a highly detailed and comprehensive example of an innovative and relevant design. The candidate demonstrates their skills in market research, strategy development, visual design, collaboration, and the ability to achieve tangible results. The answer also showcases the candidate's ability to meet the requirements outlined in the job description.

How to prepare for this question

Review your portfolio and select a design project that you consider innovative and relevant. Practice explaining the project in a concise and engaging manner.
Highlight your role and contributions in the design project, emphasizing your creative problem-solving skills and ability to translate ideas into effective visual designs.
Be prepared to discuss any challenges you encountered during the design process and how you overcame them.
Demonstrate your understanding of design principles, color theory, and composition by explaining how they influenced your design decisions.
Consider providing specific metrics or results to showcase the impact and success of your design.
Prepare to discuss any collaboration or feedback processes you were involved in during the design project, highlighting your excellent communication and collaboration skills.

What interviewers are evaluating

Innovation
Relevance
Illustration Skills
Communication and Collaboration
Understanding of Design Principles