Describe a time when you had to deal with a difficult stakeholder. How did you handle the situation?
Public Relations Specialist Interview Questions
Sample answer to the question
One time, I had to deal with a difficult stakeholder when I was working on a public relations campaign for a client. The stakeholder was a local community leader who had a negative perception of our client. Instead of avoiding the situation, I decided to meet with the stakeholder personally to address their concerns. I listened attentively to their feedback and empathized with their perspective. Then, I explained our client's goals and the positive impact they were having on the community. I provided examples of the client's community initiatives and invited the stakeholder to attend one of their events. By engaging in open and respectful communication, I was able to build trust and change the stakeholder's perception of our client.
A more solid answer
During a public relations project, I encountered a challenging stakeholder who had concerns about our client's environmental impact. To address the situation, I first conducted thorough research on the stakeholder's perspective and concerns. Then, I scheduled a meeting with the stakeholder to discuss their issues. I listened actively and acknowledged their concerns, demonstrating my ability to empathize. Next, I presented the steps our client had taken to mitigate their environmental impact, such as implementing sustainable practices and partnering with local environmental organizations. I also shared examples of successful collaborations that had resulted in positive environmental outcomes. By showcasing our client's genuine commitment to environmental stewardship, I was able to alleviate the stakeholder's concerns and build a collaborative relationship moving forward.
Why this is a more solid answer:
The solid answer expands on the basic answer by providing more specific details and showcasing the candidate's ability to research, listen actively, and empathize. It also mentions the evaluation area of building relationships with stakeholders and highlights the candidate's ability to address stakeholder concerns effectively. However, it could still provide more examples of multitasking and address the evaluation area of good judgment and planning skills.
An exceptional answer
In my previous role as a Public Relations Assistant, I encountered a challenging stakeholder who was a prominent industry influencer and had a significant online presence. They had publicly criticized our client's product, which threatened our client's reputation and sales. To address this, I took a multi-faceted approach. First, I conducted a thorough analysis of the stakeholder's previous interactions and public sentiment. This allowed me to gain valuable insights into their concerns and preferences. I then reached out to the stakeholder privately, expressing our genuine interest in understanding their perspective and offering to address any issues they had encountered. Simultaneously, I developed a strategic online campaign that showcased our client's dedication to product improvement and customer satisfaction. This included creating engaging content, partnering with influential bloggers in the industry, and actively participating in online forums to address concerns and provide solutions. By combining these efforts, I was able to turn the stakeholder from a critic into a brand advocate, positively influencing public opinion and increasing sales.
Why this is an exceptional answer:
The exceptional answer goes above and beyond by providing a highly detailed and comprehensive example of dealing with a challenging stakeholder. It demonstrates the candidate's skills in research, strategic thinking, and online reputation management. It also addresses all the evaluation areas mentioned in the job description. The answer highlights the candidate's ability to multitask, exercise good judgment, and plan effectively. Additionally, it showcases the candidate's knowledge and experience in working with social media and bloggers, which are essential skills for the role of a Public Relations Specialist.
How to prepare for this question
- Familiarize yourself with effective communication techniques, such as active listening and empathizing with stakeholders.
- Research and stay updated on industry trends, especially those related to public opinion and stakeholder management.
- Develop strong multitasking skills by working on multiple projects simultaneously and prioritizing tasks effectively.
- Gain experience in social media management and copywriting/editing by volunteering or freelancing for organizations.
- Prepare examples of difficult stakeholder situations you have encountered in the past and how you successfully handled them.
What interviewers are evaluating
- Verbal and written communication skills
- Building relationships with stakeholders
Related Interview Questions
More questions for Public Relations Specialist interviews