Can you provide examples of user research and usability testing you have conducted?

Yes, I have experience conducting user research and usability testing. In my previous role as a Product Manager at a leading edtech company, I was responsible for conducting user research to gain insights into user needs and preferences. I conducted surveys, interviews, and focus groups to gather data and feedback. Additionally, I designed and executed usability tests to evaluate the effectiveness and ease of use of our products. I recruited participants, created test scripts, and analyzed the results to make informed decisions for product improvements. My user research and usability testing efforts greatly informed the product development process and led to the creation of user-friendly and engaging educational technology products.

Absolutely! User research and usability testing have been integral parts of my previous roles. For example, during my time as a Product Manager at XYZ EdTech, I was tasked with enhancing our online learning platform. To ensure user-centricity, I conducted extensive user research, including surveys, interviews, and focus groups. These research methods allowed me to gather valuable insights into the needs, preferences, and pain points of our target users, which informed the product roadmap. As for usability testing, I designed and executed comprehensive tests to evaluate the effectiveness and user-friendliness of our platform's new features. Through these tests, I identified areas for improvement and worked closely with the design and development teams to implement changes that resulted in a seamless user experience. My strong analytical skills allowed me to analyze user data and extract actionable insights, ultimately driving data-based decision-making. Moreover, my strong user interface/design sense enabled me to collaborate effectively with the design team, ensuring the creation of visually appealing and intuitive interfaces. Lastly, my understanding of business and pedagogical strategies enabled me to align the product with educational principles and goals. By incorporating instructional design methodologies, I ensured that the product provided meaningful and engaging learning experiences. Overall, my experience in user research and usability testing has been instrumental in delivering successful educational technology products.

Certainly! User research and usability testing have been key components of my career as an EdTech Product Manager. For instance, in my previous role at ABC EdTech, I spearheaded a user research initiative to understand the pain points of K-12 educators when using our learning management system. To gather a comprehensive understanding, I employed a mixed-methods approach, conducting in-depth interviews, administering online surveys, and organizing focus groups with teachers. By analyzing the data collected, I identified patterns, such as a high demand for streamlined assignment grading and enhanced collaboration features. These findings were instrumental in driving the prioritization of new features and enhancements in our development pipeline. As for usability testing, I led the planning and execution of several rounds of tests with representative users, including teachers, students, and administrators. Leveraging tools like Lookback, I meticulously observed user interactions, solicited feedback, and measured task completion rates and satisfaction scores. This detailed feedback and quantitative data informed iterative design and development cycles, resulting in an intuitive and user-friendly platform that significantly reduced onboarding time for new users and fostered a positive learning experience. Furthermore, my solid analytical and quantitative skills facilitated the extraction of actionable insights from research and testing data, allowing me to make informed decisions and prioritize improvements. By collaborating closely with the design team, I ensured the creation of an aesthetically pleasing and intuitive user interface that resonated with our target audience. Combining my understanding of business strategies and educational pedagogies, I aligned the product roadmap with the evolving needs of the education sector. For example, I integrated learning analytics features that provided educators with valuable data on student engagement, enabling more personalized and effective teaching practices. Through my comprehensive approach to user research and usability testing, I was able to deliver educational technology products that exceeded user expectations and drove positive outcomes for both teachers and learners.