How have you monitored media coverage and compiled reports on media impressions?

In my previous role as a Film Publicist Assistant, I was responsible for monitoring media coverage and compiling reports on media impressions. I used various tools such as Google Alerts, social media monitoring platforms, and news monitoring services to keep track of mentions of our films and talent in the media. I would track the number of mentions, sentiment, and reach of each piece of coverage and compile this data into regular reports. These reports helped the team evaluate the success of our publicity efforts and identify areas for improvement. Additionally, I would analyze the media coverage to identify trends and insights that could inform future PR strategies. I am also proficient in using Microsoft Excel to create visually appealing charts and graphs to present the data to senior stakeholders.

In my previous role as a Film Publicist Assistant, I developed a comprehensive media monitoring strategy to track media coverage and compile reports on media impressions. I utilized tools such as Google Alerts, social listening platforms like Hootsuite, and media monitoring services like Meltwater to track mentions of our films and talent in the media. I would analyze the data to measure the reach, sentiment, and tone of each piece of coverage and create detailed reports for the team. These reports not only provided an overview of our media presence but also highlighted key trends and insights that informed our PR strategies. For example, I identified a positive correlation between social media buzz and box office performance, which led us to prioritize social media promotion for future film releases. I am also experienced in using public relations software like Cision and Canva to streamline the monitoring and reporting process.

As a Film Publicist Assistant, I implemented a comprehensive media monitoring and reporting system that optimized our understanding of media coverage and its impact. To monitor media coverage, I employed various strategies, starting with setting up Google Alerts and customizing them based on film titles, talent names, and relevant keywords. I also utilized social listening tools like Brandwatch and Sprout Social to track conversations and sentiment on social media platforms. To capture a broader view of media impressions, I subscribed to media monitoring services like critical Mention and NewsWhip, which enabled me to monitor print, online, and broadcast channels. This holistic approach allowed me to compile comprehensive reports on media impressions, analyzing metrics such as reach, sentiment, and audience demographics for each coverage piece. These reports included visually engaging charts and graphs, created using tools like Tableau and PowerPoint, to effectively communicate insights to senior stakeholders. As a result of my efforts, our team was able to identify key trends and adapt our PR strategies accordingly, resulting in increased media coverage and positive audience reception for our films.