/Technical Sales Engineer/ Interview Questions
JUNIOR LEVEL

How do you handle objections or resistance from clients during the sales process?

Technical Sales Engineer Interview Questions
How do you handle objections or resistance from clients during the sales process?

Sample answer to the question

When clients raise objections or resistance during the sales process, I stay calm and listen attentively to understand their concerns. I empathize with their viewpoint and acknowledge their concerns. I then address their objections by providing relevant information and explaining how our product can overcome their challenges. By showcasing the benefits and features of our product, I aim to alleviate their concerns and build trust. I also emphasize the value and return on investment they can expect. Additionally, I leverage my problem-solving skills to find alternative solutions or compromises that meet their needs. Overall, my approach is to be patient, understanding, and focused on finding the best solution for the client.

A more solid answer

When faced with objections or resistance from clients, I approach the situation with a customer-oriented mindset. Firstly, I actively listen to understand the client's concerns and ask probing questions to gain deeper insights. This allows me to empathize with their viewpoint and establish a rapport. Once I have a clear understanding of their objections, I leverage my technical expertise to provide detailed and specific explanations on how our product can address their challenges. I focus on the benefits and unique features that set our product apart from competitors. Additionally, I highlight successful case studies or testimonials from similar clients to instill confidence in our solution. If necessary, I collaborate with our engineering team to customize the solution to better meet the client's requirements. By effectively addressing objections and showcasing the value our product brings, I can overcome resistance and ultimately close the sale.

Why this is a more solid answer:

The solid answer expands upon the basic answer by providing more specific details and examples. The candidate demonstrates their customer-oriented approach by actively listening, empathizing, and asking probing questions to understand the client's objections. They also highlight their technical expertise by providing detailed explanations and focusing on the unique features and benefits of the product. The mention of collaborating with the engineering team to customize the solution shows the candidate's problem-solving abilities. However, the answer could further showcase the candidate's negotiation skills and proficiency in using CRM systems and office software.

An exceptional answer

When encountering objections or resistance from clients during the sales process, my approach revolves around building strong relationships and trust. Firstly, I actively listen to the client's objections and resistances. I validate their concerns by acknowledging their viewpoint and providing assurance that I understand their perspective. Next, I engage in collaborative problem-solving by asking open-ended questions to explore the underlying reasons for their objections. This not only helps in understanding their needs but also establishes credibility. Then, I leverage my technical expertise and knowledge of our products to provide tailored solutions that address their specific challenges. I emphasize the value and ROI they can expect by choosing our product. Additionally, I use effective communication techniques such as storytelling and visual aids to clearly demonstrate the benefits of our product. To further solidify the relationship, I maintain open and transparent communication throughout the sales process, keeping the clients informed about any updates or progress. Furthermore, I utilize CRM systems to track and manage objections, ensuring they are addressed in a timely manner. By using a customer-oriented approach, effective communication, and technical expertise, I can handle objections and resistance with confidence, ultimately resulting in successful sales.

Why this is an exceptional answer:

The exceptional answer goes beyond the solid answer by providing additional details and examples. The candidate emphasizes the importance of building strong relationships and trust with clients by actively listening, acknowledging their concerns, and engaging in collaborative problem-solving. They also highlight their effective communication techniques, such as storytelling and visual aids, to clearly demonstrate the benefits of the product. The mention of utilizing CRM systems showcases the candidate's proficiency in using relevant tools. Overall, the answer demonstrates a comprehensive approach to handling objections and leveraging the candidate's skills and experience effectively.

How to prepare for this question

  • Familiarize yourself with the product or industry to confidently address objections.
  • Practice active listening and empathizing with different perspectives.
  • Develop a repertoire of successful case studies or testimonials to showcase the value of the product.
  • Improve your problem-solving skills by practicing in different scenarios.
  • Enhance your communication skills, both verbal and written, to effectively convey the benefits of the product.
  • Become proficient in using CRM systems and office software to track objections and manage communication with clients.

What interviewers are evaluating

  • Problem-solving abilities
  • Customer-oriented approach
  • Communication skills
  • Technical expertise

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