Describe a time when you had to deal with an unexpected issue or challenge during a paid advertising campaign. How did you handle it?

During a paid advertising campaign for a client, we encountered a major issue when their website experienced a technical glitch that prevented users from completing purchases. This was unexpected, as the client had recently launched their new website. To handle the situation, I immediately contacted the client to inform them of the issue and worked closely with their IT team to identify and resolve the glitch as quickly as possible. In the meantime, I paused the campaign to prevent any wasted ad spend. Once the glitch was fixed, I closely monitored the campaign performance and adjusted our targeting and bidding strategies to recoup any lost opportunities. As a result of my quick response and proactive approach, we were able to minimize the impact on the campaign's performance and achieve the client's desired goals.

During a paid advertising campaign for a client, we faced an unexpected challenge when their new website experienced a technical glitch that prevented users from completing purchases. This was a critical issue as it directly impacted the campaign's ability to drive conversions. To address it, I immediately contacted the client to inform them of the situation and proposed a plan of action. I then worked closely with their IT team to identify the root cause of the glitch and implemented temporary fixes to restore functionality. During this time, I paused the campaign to prevent any wasted ad spend. Once the glitch was completely resolved, I closely monitored the campaign's performance and analyzed the data to identify any negative impact on the key performance indicators (KPIs). To minimize the loss of potential customers, I adjusted our targeting and bidding strategies to ensure our ads reached the right audience and maximized the campaign's effectiveness. Additionally, I increased the frequency of performance reports to keep the client informed about the progress. This proactive approach helped us mitigate the impact of the technical glitch and achieve the client's desired goals.

During a paid advertising campaign for a client, we encountered an unexpected issue when their newly launched website experienced a technical glitch that affected the checkout process, resulting in a significant drop in conversions and ROI. Understanding the urgency, I immediately notified the client and assembled a cross-functional team comprising members from our marketing, IT, and design departments. Collaborating closely with the IT team, we conducted a thorough investigation to identify the root cause of the glitch, which was discovered to be a compatibility issue with a third-party payment gateway. While the IT team worked on a long-term solution, I implemented temporary measures by redirecting users to a different payment method to ensure a seamless purchasing experience. Simultaneously, I paused the campaign to prevent further ad spend waste. To assess the impact of the glitch, I analyzed the campaign data to identify the specific areas that were most affected, such as customer drop-off points and changes in user behavior. This analysis allowed me to make data-driven decisions on targeting and bidding strategies to re-engage lost customers and capture new leads. For instance, I optimized ad copy and CTAs to directly address the concerns caused by the technical glitch and retargeted users who had previously shown intent but had failed to convert due to the issue. By closely monitoring the campaign's performance metrics and regularly providing updates to the client, we were able to minimize the negative impact and ultimately surpass the initial campaign goals. Additionally, I initiated performance tracking post-resolution to ensure the long-term stability of the website and to proactively address any potential issues that may arise.