What are your strategies for repurposing content to reach a wider audience?

Content Marketing Strategist Interview Questions

Sample answer to the question

My strategies for repurposing content to reach a wider audience involve leveraging different content formats and distribution channels. For example, I would take a long-form blog post and turn it into a series of social media posts or a visually appealing infographic. I would also repurpose the content for different platforms, such as creating a podcast episode or a video based on the blog post. Additionally, I would explore guest posting opportunities on relevant industry blogs to further expand the reach of the content. By repurposing content in these ways, I would ensure that it reaches a wider audience and maximizes its impact.

A more solid answer

One of my key strategies for repurposing content to reach a wider audience is optimizing it for different formats and platforms. For example, if we have a blog post on a particular topic, I would repurpose it into a visually appealing infographic, a series of social media posts, or even a short video. This allows us to cater to different preferences and reach audience segments that may not engage with long-form written content. I would also consider repurposing the content for different platforms, such as turning it into a podcast episode or creating a presentation for SlideShare. By leveraging various content formats and distribution channels, we can increase the reach and engagement of our content. Additionally, I would explore guest posting opportunities on industry blogs to tap into their existing audiences and expand our reach even further. These strategies not only save time and effort but also maximize the impact of our content.

Why this is a more solid answer:

The solid answer provides specific examples of content repurposing strategies, such as creating infographics, social media posts, videos, podcasts, and presentations. It also mentions guest posting as a strategy to reach new audiences. The answer demonstrates a good understanding of digital marketing and content distribution channels. However, it could still be more creative and strategic in its approach.

An exceptional answer

In addition to the strategies mentioned earlier, I believe in taking a systematic and data-driven approach to repurposing content. Firstly, I would conduct a thorough analysis of our existing content and identify high-performing pieces that have the potential to be repurposed. This could be based on factors such as engagement metrics, organic search traffic, or social media shares. I would then prioritize repurposing these pieces based on their relevance and potential impact. Secondly, I would utilize data and insights from analytics tools to inform our content repurposing decisions. For example, if we find that our target audience engages more with visual content on social media, we could prioritize repurposing our written content into visually appealing formats like infographics or videos. Lastly, I would constantly monitor and analyze the performance of our repurposed content to identify any patterns or trends that could inform future repurposing strategies. By taking a systematic and data-driven approach, we can ensure that our efforts are focused on creating content that resonates with our target audience and maximizes our reach and impact.

Why this is an exceptional answer:

The exceptional answer goes above and beyond by emphasizing a systematic and data-driven approach to content repurposing. It mentions analyzing existing content to identify high-performing pieces and using analytics tools to inform repurposing decisions. The answer also highlights the importance of monitoring and analyzing the performance of repurposed content to guide future strategies. By incorporating data and insights, the candidate demonstrates a strategic and results-oriented mindset. This answer shows a deep understanding of content repurposing strategies and the ability to leverage data to optimize content for maximum impact.

How to prepare for this question

Familiarize yourself with different content formats and distribution channels. Understand the strengths and best practices of each format/platform, such as social media, infographics, videos, podcasts, etc.
Stay updated on the latest content marketing trends and best practices. Read industry blogs, attend webinars or conferences, and follow thought leaders in the field.
Develop a solid understanding of analytics tools and how to extract actionable insights from data. Practice analyzing content performance metrics and using the insights to inform content repurposing decisions.
Be creative and think outside the box when it comes to repurposing content. Look for innovative ways to present information and engage with your target audience.
Consider collaborating with other teams or departments to brainstorm and exchange ideas for content repurposing. Cross-functional collaboration can lead to unique and effective strategies.

What interviewers are evaluating

Content repurposing strategies
Knowledge of digital marketing and content distribution channels
Creativity and strategic thinking