Tell me about a time when you had to make adjustments to a media buying strategy in order to achieve client objectives. What changes did you make and what was the outcome?

In my previous role as an Automotive Media Buyer, I had a client who wanted to increase brand awareness and generate leads for their new car model. We initially planned to allocate the majority of the budget to digital channels, but after analyzing the data and market trends, I noticed that there was a significant opportunity in local radio advertising. I made the adjustment to include a radio campaign alongside the digital efforts. The outcome was outstanding. The radio ads reached a wide audience and drove a significant increase in website traffic and lead submissions. This adjustment helped us exceed the client's objectives and generate a great return on investment.

In my previous role as an Automotive Media Buyer, I had a client who wanted to increase brand awareness and generate leads for their new car model. Initially, we planned to allocate the majority of the budget to digital channels based on previous successful campaigns. However, after conducting in-depth market research and analyzing the target audience's media consumption habits, I identified a potential opportunity in local radio advertising. I proposed reallocating a portion of the budget to a radio campaign to complement our digital efforts. I then negotiated with local radio stations to secure optimal ad placements and rates. The outcome was remarkable. The radio ads reached a wider audience than anticipated and drove a significant increase in website traffic and lead submissions. This adjustment not only helped us exceed the client's objectives but also demonstrated my ability to think creatively and adapt the media buying strategy to maximize results.

In my previous role as an Automotive Media Buyer, I had a client who wanted to increase brand awareness and generate leads for their new car model. Initially, we allocated the budget based on previous successful campaigns, with a focus on digital channels. However, as part of my comprehensive approach, I conducted extensive market research, leveraging both proprietary data and external analytics tools. This deep dive allowed me to identify a potential missed opportunity in local radio advertising. Analyzing the target audience's media consumption habits, I discovered that a significant percentage of potential customers were avid radio listeners. To capitalize on this insight, I proposed reallocating a portion of the budget to a radio campaign. I then used my strong negotiation skills to secure optimal ad placements and favorable rates with local radio stations. The campaign's outcome surpassed expectations. The radio ads reached an even wider audience than anticipated, driving a 25% increase in website traffic and a 30% rise in lead submissions, significantly exceeding the client's objectives. This adjustment exemplifies my analytical skills, creativity, and adaptability in optimizing media buying strategies to achieve exceptional results.