Digital Marketing Manager
A Digital Marketing Manager oversees online marketing strategies, campaigns, and projects to increase brand awareness and sales through digital channels.
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Sample Job Descriptions for Digital Marketing Manager
Below are the some sample job descriptions for the different experience levels, where you can find the summary of the role, required skills, qualifications, and responsibilities.
Junior (0-2 years of experience)
Summary of the Role
The Digital Marketing Manager will work primarily on developing and implementing digital campaigns to promote brand awareness and drive customer acquisition. The ideal candidate will have a keen understanding of the latest marketing trends and techniques, especially in the digital realm.
Required Skills
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent communication and collaboration skills
- Ability to manage multiple projects simultaneously
- Creative thinker with attention to detail
Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- Understanding of digital marketing concepts and best practices
- Experience with social media, Google Adwords, email campaigns, and SEO/SEM
- Knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Basic knowledge of HTML/CSS and website administrations
Responsibilities
- Assist in the development and implementation of digital marketing campaigns across various online platforms
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay up-to-date with digital media technologies and the latest trends
- Manage the company's social media profiles and presence
- Collaborate with marketing, sales, and product development teams to create cohesive and effective strategies
- Contribute to the maintenance and development of the company website, including content creation and optimization
- Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
Intermediate (2-5 years of experience)
Summary of the Role
The Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Required Skills
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent communication skills
- Adaptability and strong problem-solving skills
- Excellent project management skills
- Attention to detail
- Team player with the ability to collaborate with others
Qualifications
- Bachelor's degree in Marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
Responsibilities
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization's website
- Optimize content for the website and social networking accounts
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continuously work on the Search Engine Optimization of the website(s)
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
- Collaborate with designers to improve user experience
- Measure and report on the performance of all digital marketing campaigns
Senior (5+ years of experience)
Summary of the Role
As a Senior Digital Marketing Manager, you will be leading and overseeing the digital marketing strategies of our company. You will be in charge of enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Required Skills
- Solid understanding of eCommerce, PPC, SEO & SEM.
- Knowledge of media editing software (photo and video).
- Working knowledge of web design principles, best practices, and content management platforms.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Strong project management skills.
- Strong problem-solving skills and ability to make decisions based on analytics.
Qualifications
- Bachelor's degree in Marketing or relevant field.
- A minimum of 5 years' experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
Responsibilities
- Develop, implement, and manage marketing campaigns that promote the products and services of the company.
- Analyze digital data to draw key recommendations around website optimization.
- Conduct social media audits to ensure best practices are being used.
- Maintain digital dashboard of several different accounts.
- Coordinate with sales team to create marketing campaigns.
- Prepare emails to send out to customers.
- Monitor key online marketing metrics to track success.
- Create and maintain online listings across e-commerce platforms.
- Ensure that the brand message is consistent.
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