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JUNIOR LEVEL

Can you give us an example of a creative idea you have contributed in an editorial meeting?

Editor Interview Questions
Can you give us an example of a creative idea you have contributed in an editorial meeting?

Sample answer to the question

In one of the editorial meetings, I suggested creating a series of articles focused on debunking common myths in our industry. I noticed that there were many misconceptions among our target audience, and I believed that providing accurate information would not only educate our readers but also establish our company as a reliable source of knowledge. I proposed a format that would address one myth in each article and back it up with solid research and expert opinions. The idea was well-received, and we implemented the series, which gained traction and generated engagement from our audience.

A more solid answer

During an editorial meeting, I proposed the idea of creating a monthly feature highlighting success stories of individuals in our industry. I felt that it was important to showcase real-life examples of people who have achieved remarkable accomplishments, as it would inspire and motivate our readers. I suggested reaching out to professionals in our network and conducting interviews with them to gather insights and anecdotes. My proposal was well-received, and I took the initiative to schedule interviews, conduct research, and collaborate with the writing team to bring this feature to life. The success stories series received positive feedback from our audience and increased our website's engagement metrics.

Why this is a more solid answer:

The solid answer expands on the basic answer by providing more details about the proposed idea and the candidate's level of initiative in implementing it. It also highlights the outcome and impact of the idea, showcasing the candidate's creativity, contribution to the meeting, and proactive approach.

An exceptional answer

In an editorial meeting, I introduced an innovative idea to create an interactive online quiz series related to our industry. I noticed that our readers were highly engaged with quizzes on other websites, and I believed it would be a great opportunity to captivate and educate our audience. I suggested developing quizzes with questions that tested the readers' knowledge about specific topics and provided explanations for each answer. To ensure the quizzes were accurate and engaging, I volunteered to research and create the questions, collaborate with the design team, and oversee the implementation on our website. The quiz series became a massive success, generating a substantial increase in website traffic, user engagement, and social media shares.

Why this is an exceptional answer:

The exceptional answer goes above and beyond by showcasing a highly innovative idea that demonstrates the candidate's creativity and forward-thinking mindset. It also emphasizes the candidate's proactive approach in taking responsibility for researching, creating, and implementing the idea. The outcome and impact of the idea further highlight the candidate's contribution to the company's success.

How to prepare for this question

  • Familiarize yourself with the industry and target audience to identify potential areas for improvement or content gaps.
  • Stay up-to-date with current trends and best practices in content creation and engagement to inspire creative ideas.
  • Practice brainstorming and structuring your ideas to effectively communicate them during an editorial meeting.
  • Highlight any previous experience or projects where you took the initiative to propose innovative ideas and see them through to completion.
  • Be prepared to provide examples of how your creative ideas have positively impacted metrics such as audience engagement or website traffic.

What interviewers are evaluating

  • Creativity
  • Contribution to Editorial Meeting
  • Initiative

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