Tell us about a time when you faced challenges in managing the social media presence of an event. How did you handle it?

In one of my previous roles as a Social Media Manager for a large music festival, I faced a significant challenge in managing the event's social media presence. The festival had a massive following on various social media platforms, and it was crucial to engage with the audience effectively. However, due to technical issues, our social media scheduling tool malfunctioned on the day of the event, leaving us unable to post updates at the scheduled times. To handle this challenge, I quickly assembled a team of social media volunteers who were well-versed in the festival's brand and voice. We devised a plan to manually post updates in real-time and engage with the audience by responding to their comments and messages promptly. This required close coordination and seamless communication among team members. Despite the technical setback, we managed to maintain an active social media presence throughout the event and ensured that attendees were informed about the latest updates and activities. The experience taught me the importance of having contingency plans in place and the value of a skilled and adaptable team.

During my tenure as the Social Media Manager for a high-profile industry conference, I encountered a significant challenge while managing the event's social media presence. The conference's hashtag was hijacked by individuals expressing negative sentiments towards the event. This posed a serious threat to the conference's reputation and required immediate attention. To handle this challenge, I swiftly devised a two-pronged approach. Firstly, I collaborated with the event's PR team to strategize a crisis communication plan, focusing on addressing the negative sentiment and providing accurate information to counter any false claims. Secondly, I leveraged my social media management skills to engage with attendees, sponsors, and industry influencers to generate positive conversations and regain control of the narrative. I actively responded to each negative comment with empathy and facts, reassuring attendees and stakeholders about the event's value and addressing their concerns. Additionally, I used creative thinking to organize a live Q&A session on social media, where attendees could ask questions directly to the event organizers and influencers, further strengthening our engagement and rebuilding trust. Through these efforts, we effectively managed the crisis, increased positive sentiment, and successfully turned the situation around. This experience showcased my ability to handle unexpected challenges, think critically, collaborate with cross-functional teams, and use social media as a powerful tool for stakeholder engagement.

As a Social Media Manager for a renowned international film festival, I faced a complex challenge in managing the event's social media presence. The festival had a diverse audience consisting of filmmakers, industry professionals, media personnel, and film enthusiasts from around the world. My goal was to create an inclusive and engaging social media experience while managing the logistical constraints of covering multiple screenings, panels, and special events simultaneously. To tackle this challenge, I developed a comprehensive social media strategy in collaboration with the festival's marketing and PR teams. We divided the festival into different thematic threads, each featuring films, events, and discussions related to specific genres or themes. This allowed us to curate targeted and personalized content for different audience segments, ensuring maximum relevance and engagement. Additionally, I led a team of social media coordinators who were responsible for capturing and creating real-time content during the festival. We utilized a combination of live-streaming, behind-the-scenes footage, interviews, and interactive polls to provide an immersive and interactive social media experience for attendees and the wider online audience. Furthermore, I organized a social media contest that encouraged festival-goers to generate user-generated content, amplifying the festival's reach and fostering a sense of community. By effectively managing the festival's social media presence, we witnessed a significant increase in engagement, positive sentiment, and online ticket sales. This experience showcased my expertise in strategic planning, team leadership, creative thinking, and event-based social media management.