What SEO/SEM strategies have you used to improve website visibility and customer acquisition?

In my previous role as an SEO Specialist, I implemented various strategies to improve website visibility and customer acquisition. One strategy was optimizing the website's on-page elements, such as meta tags and headings, to ensure they were keyword-rich and relevant to the target audience. I also conducted keyword research to identify high-traffic keywords that could be integrated into the website's content. Additionally, I implemented link-building strategies to improve the website's authority and visibility in search engine results. One example was reaching out to related industry blogs and websites to request backlinks. These efforts resulted in increased organic traffic and higher search engine rankings.

In my previous role as an SEO Specialist, I implemented a comprehensive SEO strategy that included on-page optimization, keyword research, and link-building. For on-page optimization, I conducted a thorough review of the website's meta tags, headings, and content to ensure they were optimized for relevant keywords. I also performed keyword research to identify high-traffic keywords that aligned with the target audience's search intent. This helped us create content that ranked well in search engine results and attracted qualified organic traffic. To improve the website's authority and visibility, I implemented a link-building strategy that involved reaching out to industry influencers and related websites for guest posting opportunities and backlink acquisition. These efforts resulted in a significant increase in organic traffic, with a 20% increase in website visibility and a 15% increase in customer acquisition within the first six months of implementation.

In my previous role as an SEO Specialist, I implemented a holistic SEO/SEM strategy that encompassed on-page optimization, keyword research, link-building, and paid search campaigns. For on-page optimization, I conducted extensive keyword research and analysis to identify relevant keywords and phrases that aligned with the target audience's search intent. This informed the creation of optimized meta tags, headings, and content that ranked well in search engine results and attracted qualified organic traffic. To improve the website's authority and visibility, I executed a comprehensive link-building campaign that involved guest posting on influential industry blogs, securing high-quality backlinks from reputable websites, and leveraging social media platforms to promote content and attract inbound links. These efforts resulted in a significant increase in organic traffic, with a 30% increase in website visibility and a 20% increase in customer acquisition within the first year. Additionally, I managed paid search campaigns on platforms like Google AdWords, optimizing ad copy and targeting keywords with high commercial intent to drive targeted traffic and conversions. This resulted in a 50% increase in paid search revenue and a 10% increase in customer acquisition from paid channels.