/Ticketing and Box Office Manager/ Interview Questions
JUNIOR LEVEL

Tell us about a time when you had to handle a situation where there were unauthorized reselling of tickets.

Ticketing and Box Office Manager Interview Questions
Tell us about a time when you had to handle a situation where there were unauthorized reselling of tickets.

Sample answer to the question

In my previous role as a Ticketing and Box Office Manager, I encountered a situation where unauthorized reselling of tickets was taking place. We noticed a high number of customer complaints regarding overpriced tickets and fake tickets being sold. I immediately took action by investigating the issue and gathering evidence. I identified the channels through which the unauthorized reselling was happening and worked closely with the event organizers to address the issue. We implemented strict ticket verification processes at the entrance and collaborated with law enforcement to investigate the unauthorized sellers. Additionally, I developed a communication plan to inform customers about the risks of purchasing tickets from unauthorized sources. As a result of these measures, we were able to significantly reduce the occurrence of unauthorized reselling and ensure a smoother ticketing process for our customers.

A more solid answer

During my tenure as a Ticketing and Box Office Manager, I encountered a situation where there was a rampant issue of unauthorized reselling of tickets. I immediately recognized the impact this could have on the reputation of the event and the customer experience. To address the issue, I first conducted an in-depth review of our ticketing processes and systems. I discovered that our current ticketing software lacked proper security measures, making it easier for unauthorized resellers to exploit the system. I worked closely with the IT team to enhance the security features of the ticketing software, implementing measures such as barcode scanning and secure payment gateways. Simultaneously, I organized training sessions for the box office staff to educate them on identifying fake tickets and spotting signs of unauthorized reselling. To prevent further occurrences, I collaborated with event organizers to apply strict limits on ticket purchases, introduced ticket registration with customer identification, and implemented a resale platform that required approval from event organizers. As a result of these proactive measures, we saw a significant reduction in unauthorized reselling, and customer satisfaction improved as they felt more confident in purchasing tickets from our authorized channels.

Why this is a more solid answer:

The solid answer provides specific details about the actions taken to address the unauthorized reselling issue and the outcomes achieved. It highlights the use of ticketing software and CRM systems, which are required skills for the job. However, it could further improve by mentioning how the candidate demonstrated leadership and team management skills.

An exceptional answer

In my role as a Ticketing and Box Office Manager, I encountered a situation where unauthorized reselling of tickets became a serious concern. To effectively handle the situation, I adopted a multifaceted approach. First, I conducted a thorough analysis of the ticketing processes and systems to identify vulnerabilities. Through this analysis, I discovered that unauthorized reselling was primarily happening through online platforms and third-party sellers. To address this, I implemented a comprehensive ticketing software system that allowed for real-time monitoring and tracking of ticket sales. This system integrated with our CRM system, enabling us to identify suspicious transactions and take immediate action. Additionally, I initiated partnerships with reputable ticket reselling platforms to legitimize and control the secondary market, ensuring fair prices and authentic tickets. To tackle the issue offline, I implemented a centralized ticket distribution system that required customers to present a valid ID upon collecting physical tickets, minimizing the chances of counterfeit tickets. To proactively address customer concerns, I established a dedicated customer support team that provided 24/7 assistance for any ticketing issues or inquiries. This team was trained to handle complaints and escalate any suspicious activities for investigation. As a result of these measures, unauthorized reselling of tickets was significantly reduced, customer satisfaction levels soared, and revenue from ticket sales increased.

Why this is an exceptional answer:

The exceptional answer provides a comprehensive and detailed response to the question. It showcases the candidate's problem-solving and critical thinking skills, as well as their leadership and team management abilities. It also highlights the use of ticketing software and CRM systems, which are crucial for the position. The answer goes above and beyond by discussing the candidate's proactive approach to addressing the issue and implementing various measures to ensure the problem does not recur. However, it could further improve by including specific examples of how the candidate demonstrated their customer service orientation.

How to prepare for this question

  • Familiarize yourself with different ticketing software and CRM systems, as they play a crucial role in managing ticket sales and addressing unauthorized reselling.
  • Research past incidents of unauthorized ticket reselling and understand the impact it had on the reputation of the events and customer satisfaction. Prepare examples of how you would handle such situations.
  • Think about proactive measures you can implement to prevent unauthorized reselling, such as enhanced security features, partnerships with legitimate ticket reselling platforms, and customer support teams.
  • Reflect on your previous experiences that demonstrate problem-solving, critical thinking, leadership, team management, and customer service skills. Be ready to discuss these examples during the interview.

What interviewers are evaluating

  • Problem-solving and critical thinking
  • Leadership and team management
  • Customer service oriented

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