SENIOR LEVEL

Tell us about a time when you received feedback on your design concepts. How did you handle the feedback and make revisions accordingly?

Sample answer to the question

One time, I received feedback on my design concept from a colleague during a design review meeting. They mentioned that the color scheme I chose didn't align with the company's brand and suggested using more vibrant colors. I appreciated the feedback and took it as an opportunity to improve my design. I took their suggestions into consideration and revised the color scheme to make it more vibrant and in line with the brand guidelines. I also shared the revised design with my team for their feedback and made further adjustments based on their input. The final design received positive feedback and was successfully implemented.

A more solid answer

During a recent project, I presented my design concept to the marketing team for feedback. One team member mentioned that the layout didn't effectively highlight the key message of the campaign. I appreciated their input and asked for more details on their concerns. After discussing their feedback, I realized that the placement of certain elements was causing confusion. I went back to the drawing board and redesigned the layout to better emphasize the key message. I also conducted a usability test with a small group to gather feedback on the revised design. The feedback was overwhelmingly positive, with users finding the new layout much more impactful. I presented the updated design to the marketing team, and they were pleased with the revisions and approved the concept for implementation.

Why this is a more solid answer:

The solid answer provides more specific details about the design project, the actions taken to handle the feedback, and the impact of the revisions. It demonstrates the candidate's ability to not only take feedback but also ask for more details to fully understand the concerns. The usability test adds an extra step to ensure the revised design is effective. However, the answer could be further improved by including information about the candidate's leadership and mentorship abilities and how they guided junior team members through the feedback and revision process.

An exceptional answer

In my previous role as a Senior Graphic Designer, I received feedback on a design concept for a client's packaging. The client expressed concerns about the font choice, stating that it didn't align with their target audience. I appreciated their feedback and conducted research on their target market to understand their preferences better. Based on the research findings, I proposed a new font choice that was more modern and appealing to the target audience. I created a mockup of the revised packaging design and presented it to the client, explaining the rationale behind the font change. They were impressed with the attention to detail and the effort I put into addressing their concerns. The revised packaging design received positive feedback from both the client and the target audience, leading to increased sales and brand recognition for the client.

Why this is an exceptional answer:

The exceptional answer includes specific details about the client's concerns, the candidate's research to address those concerns, and the impact of the revision on the client's business. It demonstrates the candidate's ability to go above and beyond in understanding the target audience and proposing innovative solutions. It also highlights the candidate's effective communication skills in presenting the revised design to the client. Additionally, it aligns with the job description's requirement for advanced skills in graphic design and the ability to translate complex information into engaging design solutions.

How to prepare for this question

Review past design projects where you received feedback and made revisions. Think about the specific feedback you received and how you handled it.
Research design principles and best practices to have a solid foundation for discussing your design concepts and revisions.
Practice presenting and defending your design concepts to peers and stakeholders. Be prepared to explain your thought process and the rationale behind your design choices.
Develop effective communication skills to articulate your design ideas and handle feedback professionally.

What interviewers are evaluating

Visual communication skills
Ability to take feedback
Design alignment with company objectives