Describe a time when you had to handle a disagreement or conflict within a cross-functional team. How did you resolve it?

In my previous role as a Brand Development Manager, I encountered a disagreement within a cross-functional team when we were brainstorming ideas for a new marketing campaign. Some team members believed that we should focus more on traditional advertising channels, while others believed that digital platforms would be more effective. To resolve this conflict, I initiated a team discussion where everyone had the opportunity to share their perspectives. I actively listened to each team member's arguments and encouraged open dialogue. After considering all viewpoints, I proposed a hybrid approach that would leverage both traditional and digital channels. I explained the reasoning behind this approach, highlighting the potential benefits and outcomes. The team agreed to give it a try, and we implemented the campaign accordingly. The results exceeded expectations, and the team acknowledged the effectiveness of the hybrid strategy.

In my previous role as a Brand Development Manager, I encountered a disagreement within a cross-functional team when we were brainstorming ideas for a new marketing campaign. Some team members believed that we should focus more on traditional advertising channels, as they had seen success in the past. However, others believed that digital platforms would be more effective in reaching our target audience. To address this conflict, I scheduled a team meeting dedicated to discussing different approaches and finding common ground. During the meeting, I ensured that everyone had an opportunity to voice their opinions and provided a safe space for open dialogue. I actively listened to each team member's arguments and encouraged them to back up their ideas with data and research. After considering all viewpoints, I proposed a hybrid approach that would leverage both traditional and digital channels. I explained that this strategy would allow us to reach a wider audience while still utilizing the traditional methods that had proven successful in the past. The team agreed to give it a try, and we proceeded with the implementation of the campaign accordingly. Throughout the process, I maintained open lines of communication with the team, providing regular updates and encouraging feedback. The campaign surpassed our expectations, generating increased brand awareness and engagement. The team acknowledged the effectiveness of the hybrid strategy and appreciated the opportunity to contribute to the decision-making process.

In my previous role as a Brand Development Manager, I encountered a disagreement within a cross-functional team when we were brainstorming ideas for a new marketing campaign. The conflict arose when some team members argued for a conservative approach, suggesting that we stick to traditional advertising channels that had been successful in the past. On the other hand, a group of team members advocated for a more innovative strategy, emphasizing the importance of digital platforms in reaching our target audience. Recognizing the potential for tension and a potential impasse, I took a proactive approach to address the conflict. I facilitated a series of brainstorming sessions and workshops, where team members had the opportunity to present their ideas and provide supporting evidence. I encouraged a healthy debate and ensured that everyone's perspectives were valued. To bring resolution to the conflict, I proposed a comprehensive and data-driven strategy that would integrate both traditional and digital channels in a synergistic way. I presented it to the team, highlighting the benefits and outcomes that could be achieved. Importantly, I emphasized that the success of our campaign hinged on collaboration and the mutual respect of each team member's expertise. This approach fostered a sense of inclusivity and ownership among the team. We proceeded to implement the strategy, closely monitoring its performance and making adjustments along the way. The campaign not only exceeded our goals but also strengthened the cross-functional team's trust and collaboration. Through this experience, I learned the importance of embracing diverse perspectives, facilitating constructive dialogue, and leveraging data to drive decision-making.