Tell us about a time when you had to overcome resistance from other departments in order to achieve successful promotion execution.

In my previous role as a Promotions Coordinator, I had to overcome resistance from the Sales department in order to achieve successful promotion execution. We were running a promotion to increase sales of a new product, but the sales team was hesitant about the promotion interfering with their existing targets. To overcome this resistance, I organized a meeting with the Sales team to present the benefits of the promotion and how it could positively impact their sales numbers. I also shared data and market research to support my case. Through open and transparent communication, I was able to address their concerns and gain their support. In the end, the promotion was executed successfully, resulting in a significant increase in sales and exceeded targets.

In my previous role as a Promotions Coordinator, I encountered resistance from the Sales department when executing a promotion for a new product. The sales team was concerned that the promotion would disrupt their existing targets. To address this, I first met with the Sales team to understand their concerns and challenges. I then collaborated with them to develop a modified promotion plan that would not interfere with their targets while still driving sales for the new product. I also provided them with regular updates on the progress and results of the promotion to keep them engaged and informed. By involving them in the decision-making process and ensuring open communication, we were able to overcome the resistance and achieve successful promotion execution. The promotion resulted in a 30% increase in sales and received positive feedback from both the Sales and Marketing departments.

In my previous role as a Promotions Coordinator, I faced significant resistance from the Sales department when implementing a promotion for a new product line. The sales team was concerned that the promotion would cannibalize their existing sales and negatively impact their commission earnings. To overcome this resistance, I took a proactive approach by organizing a series of meetings with the Sales team, individual sales representatives, and their managers. During these meetings, I listened attentively to their concerns and acknowledged the challenges they were facing. I then proposed a win-win solution that would address their concerns while still driving sales for the new product line. This solution involved implementing a tiered commission structure that incentivized them to promote the new product line alongside their existing targets. I also provided comprehensive training sessions to equip them with the knowledge and tools needed to sell the new product effectively. By involving the Sales team in the decision-making process and demonstrating empathy towards their concerns, we were able to build trust and gain their support. The promotion was executed successfully, resulting in a 40% increase in sales and surpassing our targets. The Sales department praised the promotion for its positive impact on their commission earnings and recognized the added value that the new product line brought to their overall sales portfolio.