Have you ever created content that did not resonate with the audience? How did you handle it?
Digital Content Strategist Interview Questions
Sample answer to the question
Yes, I have created content in the past that did not resonate with the audience. It was a blog post for a client's website that focused on a niche topic within the industry. However, after publishing it, we received very low traffic and engagement. To handle this situation, I first analyzed the content and identified potential issues. It turned out that the topic was too technical and not relevant to the target audience. I then revised the content by adding more practical examples and simplifying the language. Additionally, I optimized the SEO elements to improve its visibility. After these changes, the content started to receive more organic traffic and engagement from the target audience.
A more solid answer
Yes, I have created content in the past that did not resonate with the audience. One example was a blog post I wrote for a client's website about a niche topic within the industry. After publishing it, we noticed very low traffic and engagement. To address this, I conducted a thorough analysis of the content's performance using analytics tools. I identified that the topic was too technical and not relevant to our target audience. To handle it, I revised the content by adding more practical examples and simplifying the language to make it more accessible. I also optimized the SEO elements by incorporating relevant keywords and meta tags. These efforts resulted in a significant improvement in the content's visibility, with increased organic traffic and engagement from the target audience.
Why this is a more solid answer:
The solid answer provides more specific details on the analysis conducted, such as the use of analytics tools. It also expands on the improvements made to the content, including adding practical examples, simplifying the language, and optimizing SEO elements. The evaluation areas are addressed more comprehensively.
An exceptional answer
Yes, I have experience creating content that did not resonate with the audience, and I believe it's an important part of the learning process. One specific instance was a blog post I wrote for a client's website on a niche topic within the industry. Despite putting in significant effort, the content received minimal traffic and engagement. To address this, I took a multifaceted approach. First, I conducted a detailed analysis of the content's performance, using tools like Google Analytics and social media analytics. This allowed me to identify that the topic was too technical and not aligned with the interests of our target audience. To rectify this, I collaborated with the client to gain a deeper understanding of their audience's preferences and needs. Using this insight, I revised the content by incorporating more relatable examples and infusing a storytelling element. I also leveraged my SEO skills to optimize the content's visibility, conducting keyword research and implementing strategic linking strategies. Finally, I actively engaged with the audience through comments and social media to gather feedback and build relationships. These efforts yielded positive results, as the content saw a significant increase in traffic, engagement, and social shares.
Why this is an exceptional answer:
The exceptional answer demonstrates a deep understanding of the importance of learning from content that does not resonate with the audience. It highlights a comprehensive analysis using tools like Google Analytics and social media analytics. The answer also showcases collaboration with the client to gain audience insights and the use of storytelling techniques to make the content more relatable. The SEO optimization and active audience engagement further contribute to the success of the revamped content. The evaluation areas are addressed in a thorough and exemplary manner.
How to prepare for this question
- Familiarize yourself with content analytics tools such as Google Analytics to effectively analyze content performance.
- Develop a strong understanding of target audience preferences and needs through market research and collaboration with stakeholders.
- Hone your SEO skills by staying updated on the latest trends and best practices in content optimization.
- Practice incorporating relatable examples and storytelling techniques into your content to make it more engaging and accessible.
- Learn from past experiences by actively seeking feedback from your audience and implementing improvements based on their suggestions.
What interviewers are evaluating
- Content creation and management
- Analytical skills
- Understanding of SEO and content optimization
Related Interview Questions
More questions for Digital Content Strategist interviews