Senior (5+ years of experience)
Summary of the Role
A Senior Event Publicist plays a critical role in crafting and executing publicity strategies for events. This individual is responsible for generating buzz and media coverage to promote events, managing press relations, and ensuring the event's brand and message are communicated effectively to the public.
Qualifications
Bachelor's degree in Public Relations, Communications, Journalism, or related field.
Minimum of 5 years of experience in public relations, media relations, or event publicity.
Proven track record of securing media coverage for events.
Strong relationships with media professionals and outlets.
Experience in leading and managing a team.
Exceptional writing, editing, and communication skills.
Ability to work under pressure and manage multiple projects simultaneously.
Proficient with social media platforms and media monitoring tools.
Flexible to work during non-standard hours and travel as needed for events.
Responsibilities
Develop and implement comprehensive publicity strategies for various events.
Liaise with media outlets to secure coverage before, during, and after events.
Write and distribute press releases, media advisories, and other communication materials.
Coordinate with event organizers, sponsors, and stakeholders to ensure consistent messaging.
Organize press conferences and media events as required.
Manage social media campaigns and online presence to maximize event exposure.
Monitor media coverage and report on publicity outcomes.
Maintain and update press kits, photo libraries, and promotional materials.
Manage crises and handle communication challenges as they arise.
Lead a team of publicists and coordinate their activities to achieve publicity goals.