Senior (5+ years of experience)
Summary of the Role
The Press Relations Director is a strategic role responsible for overseeing the development and execution of press relations strategies to effectively communicate the organization's vision, advancements, and milestones to the public and media entities. The individual in this position will lead the press relations team, manage media inquiries, and maintain a positive public image for the company.
Required Skills
Strategic planning and execution
Leadership and team management
Exceptional writing and editing skills
Crisis management and communication
Public speaking and presentation skills
Media relations and networking
Analytical thinking and problem-solving
Qualifications
Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
A minimum of 5 years of experience in press relations, media relations, or public relations, with at least 2 years in a leadership role.
Proven track record of successful press campaign management and relationship building with press and media entities.
Strong understanding of the media landscape and how to navigate complex press scenarios.
Excellent written and verbal communication skills, along with the ability to present and persuade at all organizational levels.
Experience with crisis management and strategic communications planning.
Ability to work effectively under pressure and manage multiple priorities.
Responsibilities
Develop and implement a comprehensive press relations strategy to enhance the organization's image and visibility.
Lead and mentor the press relations team to ensure effective communication and media relations tactics.
Coordinate with senior management to align press releases with the company's goals and messaging.
Handle crisis management situations by crafting appropriate responses and mitigating negative press.
Foster strong relationships with media outlets, journalists, and influencers to secure coverage and manage public opinion.
Oversee the production of press materials, including press kits, releases, and briefing documents.
Analyze and report on the effectiveness of press relations campaigns and activities.
Stay informed about industry trends and media landscape to adjust strategies as necessary.