Trade Marketing Manager
A Trade Marketing Manager develops and executes marketing strategies for products or services in specific channels. This role involves collaboration with sales teams, marketing staff, and product development groups.
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Sample Job Descriptions for Trade Marketing Manager
Below are the some sample job descriptions for the different experience levels, where you can find the summary of the role, required skills, qualifications, and responsibilities.
Junior (0-2 years of experience)
Summary of the Role
The Junior Trade Marketing Manager will focus on the development and execution of trade marketing strategies to increase brand visibility and market share. This role includes working closely with the sales and marketing teams to align strategies that resonate with the target audience and trade partners.
Required Skills
- Marketing strategy development
- Consumer behavior analysis
- Brand management
- Promotional campaigns planning
- Sales and marketing alignment
- Event organization
- Budget management
- Data analysis
- Digital marketing proficiency
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a relevant field
- Relevant internship or work experience in marketing or related field
- Understanding of marketing principles and trade marketing strategies
- Strong analytical skills and ability to interpret market data
- Excellent communication and interpersonal skills
- Proficiency in Microsoft Office and marketing software tools
- Ability to work effectively in a team and independently
- Detail-oriented with strong organizational and project management skills
Responsibilities
- Assist in developing and executing trade marketing plans and strategies
- Coordinate with the sales and marketing teams to ensure consistency in branding and promotions
- Analyze market trends and consumer insights to inform marketing strategies
- Support the creation and implementation of point-of-sale materials and trade promotional activities
- Monitor and report on the performance of trade marketing initiatives
- Liaise with external partners and agencies to execute campaigns
- Contribute to the organization of trade events, exhibitions, and product launches
- Maintain a repository of marketing materials and trade collateral
- Assist in budget management for marketing activities
Intermediate (2-5 years of experience)
Summary of the Role
As a Trade Marketing Manager, you will be responsible for developing and executing trade marketing strategies to increase brand visibility and sales within specific channels or retail partners. The role requires coordination with the sales and marketing teams to ensure alignment on promotional activities and trade initiatives. Your goal is to enhance the brand's presence and maximize the impact of trade marketing efforts.
Required Skills
- Trade marketing
- Strategic planning
- Promotional campaign development
- Market analysis
- Budget management
- Product placement optimization
- POS material design
- Cross-functional team leadership
- Performance measurement
- Communication
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2-5 years of experience in trade marketing, shopper marketing, or a related role.
- Proven track record of developing and executing successful trade marketing strategies.
- Strong analytical skills and the ability to derive insights from data to inform strategies and tactics.
- Experience working with cross-functional teams and managing multiple projects simultaneously.
- Excellent verbal and written communication skills.
Responsibilities
- Develop and implement trade marketing plans and strategies aligned with the business and brand objectives.
- Collaborate with sales and marketing teams to plan and execute promotions, campaigns, and retailer-specific programs.
- Analyze market trends, competitor activity, and sales data to identify opportunities for brand growth within trade channels.
- Manage trade marketing budgets and ensure efficient allocation of resources to achieve maximum ROI.
- Work closely with key retail partners to optimize product placement, visibility, and promotional effectiveness.
- Design and supervise the production of point of sale materials and trade marketing collateral.
- Coordinate with supply chain and operations teams to ensure timely availability of products for promotions and campaigns.
- Track, measure, and report the performance of trade marketing initiatives against KPIs.
- Provide input into product development and innovation based on trade feedback and market demand.
Senior (5+ years of experience)
Summary of the Role
As a senior Trade Marketing Manager, you will be responsible for developing and overseeing the trade marketing strategies within the company. This includes crafting plans to increase brand presence in retail channel partners, managing promotional campaigns, and executing innovative marketing initiatives to drive sales and product demand. Working in collaboration with sales and marketing teams, you will aim to optimize market share and ensure the alignment of marketing activities with sales objectives.
Required Skills
- Strategic planning and analytical skills.
- Strong leadership and management abilities.
- Effective communication and interpersonal skills.
- Proficient in using CRM and data analysis software.
- Creative thinking and problem-solving capabilities.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 5 years of experience in a trade marketing role with a successful track record.
- Proven ability to manage budgets and work with complex data sets.
- Strong understanding of the retail and distribution landscape.
- Experience in managing a team and cross-departmental projects.
Responsibilities
- Develop and implement trade marketing plans in alignment with business objectives.
- Coordinate cross-functional teams to ensure the execution of marketing strategies.
- Analyze market trends and competitor strategies to identify opportunities for growth.
- Manage budget and measure ROI of trade marketing campaigns.
- Collaborate with sales and channel partners to optimize brand presence and visibility.
- Customize marketing programs to suit different retail environments and geographies.
- Lead the trade marketing team, setting clear objectives and evaluating performance.
- Provide insights and feedback to the product development teams based on trade feedback.
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