Web Analytics Developer
A Web Analytics Developer is responsible for the collection, measurement, and analysis of web data to understand and optimize web usage.
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Sample Job Descriptions for Web Analytics Developer
Below are the some sample job descriptions for the different experience levels, where you can find the summary of the role, required skills, qualifications, and responsibilities.
Junior (0-2 years of experience)
Summary of the Role
A Junior Web Analytics Developer is responsible for implementing web analytics tools and solutions, focusing on data collection, tracking and analysis to understand and optimize web user experience. You will collaborate with marketing and technical teams to ensure accurate data collection and reporting.
Required Skills
- Web analytics implementation
- Analytical and problem-solving
- HTML/CSS/JavaScript development
- Data analysis and reporting
- Documentation and communication
- Digital marketing principles
- Learning agility
Qualifications
- Bachelor's degree in Computer Science, Information Systems, or a related field.
- Basic understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Familiarity with HTML, CSS, and JavaScript.
- Basic understanding of data analysis and visualization.
- Knowledge of digital marketing fundamentals.
- Ability to learn quickly and work in a dynamic team environment.
- Strong problem-solving skills and attention to detail.
Responsibilities
- Implement tracking code for web analytics tools such as Google Analytics or Adobe Analytics across various web properties.
- Troubleshoot and debug issues with analytics implementations.
- Collaborate with the marketing team to define key performance indicators (KPIs) for the business and set up reports and dashboards.
- Analyze website traffic patterns, user engagement, and conversion data to identify trends and insights.
- Assist in the development of A/B testing frameworks and analyze results to drive website improvements.
- Maintain documentation for analytics tracking and reporting processes.
- Participate in the continuous learning of the latest analytics tools and techniques.
Intermediate (2-5 years of experience)
Summary of the Role
We are seeking a motivated Web Analytics Developer with a passion for data and an eagerness to drive insights that will shape our digital strategy. As an integral part of our data team, you will be responsible for developing and implementing tracking solutions across various web properties, ensuring the accuracy and consistency of data collection, and providing actionable insights to enhance user experience and drive business performance.
Required Skills
- Strong analytical and problem-solving skills.
- Proficient understanding of digital marketing and e-commerce metrics.
- Excellent communication and collaboration abilities.
- Highly skilled in data visualization and reporting.
- Ability to work independently and manage multiple projects simultaneously.
Qualifications
- Bachelor's degree in Computer Science, Information Systems, Analytics, or related field.
- A minimum of 2 years' experience in web analytics, data analysis, or a related field.
- Proven experience with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Experience with tag management systems like Google Tag Manager, Tealium, or Adobe Launch.
- Knowledge of web technologies, including HTML, CSS, JavaScript, and SQL.
- Experience working with APIs for data collection and integration.
Responsibilities
- Develop and maintain web analytics solutions across multiple platforms and frameworks.
- Collaborate with cross-functional teams to define tracking requirements and KPIs, and ensure proper implementation.
- Perform data quality audits, identify data collection issues, and work on remediation plans.
- Use tag management systems to deploy and manage analytics and marketing tags.
- Create customized reports and dashboards to communicate actionable insights to stakeholders.
- Stay up-to-date with industry trends and update tracking strategies accordingly.
- Ensure compliance with data privacy and protection laws.
Senior (5+ years of experience)
Summary of the Role
As a Senior Web Analytics Developer, you will join our team to help analyze website data and trends to optimize the user experience and drive business growth. You will work closely with stakeholders to understand data needs and translate them into actionable insights and scalable solutions.
Required Skills
- Strong analytical and data visualization skills.
- Advanced Excel and SQL query capabilities.
- Experience with scripting languages such as JavaScript or Python for data manipulation.
- Effective communication and interpersonal skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Keen attention to detail with a passion for accuracy and privacy.
- Adaptability in learning and utilizing new technologies and methods.
- Project management capabilities to oversee analytics initiatives.
Qualifications
- Bachelor's or master's degree in Computer Science, Information Systems, Statistics, or a related field.
- At least 5 years of experience in web analytics or a related field.
- Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Expertise in implementing tracking and tagging technologies like Google Tag Manager.
- Strong understanding of SEO principles and how they impact analytics.
- Familiarity with A/B testing platforms and methodologies.
- Knowledge of GDPR and other data protection regulations as they relate to web analytics.
- Excellent problem-solving skills and attention to detail.
Responsibilities
- Develop and maintain web analytics platforms to collect and analyze data.
- Create and manage tracking and tagging strategies to ensure accurate data collection.
- Analyze web data to identify trends, patterns, and insights that can improve website performance.
- Collaborate with marketing and product teams to translate data insights into actionable recommendations.
- Optimize website conversion rates through A/B testing and user experience improvements.
- Generate regular reports for stakeholders to inform business decisions.
- Monitor and secure analytics platforms to protect data integrity and confidentiality.
- Mentor junior developers and provide technical guidance in web analytics.
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